Senior Manager Originals Statement & Yeezy & Y3 & SKATE, GCA

Area: GREATER CHINA

Department: GCA BRAND ADIDAS

Director Reporting Line: Director Originals Statement & Yeezy GCA

Indirect/Secondary Reporting Line: Director Statement & Yeezy

Location: Shanghai

GSMS Grade: M3

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

• DRIVE the success of STATEMENT, Y3 and YEEZY across GCA within guidelines set by Global BUs

• Plan and deliver the most efficient and productive assortment for Y-3 and represents a strong brand image and consistency of the range across both Own Retail stores and eCom across GCA

• Land global STATEMENT/ Y3/ YEEZY to create BRAND HEAT and achieve FINANCIAL TARGET

• Drive key Retail KPIs (Comp growth, ATV, UPT, Conversion and In season sell through, etc.) with the right Merchandise

• Play a critical role to drive brand direction, business growth in DTC (Brick & Mortar and eCom)

Key Responsibilities:

Planning

• Responsible for the business success of STATEMENT/ Y3/ YEEZY incl. setting forecast splits, pricing, range size, Hard Launch Dates (HLDs), delivery and Sell-through (ST)

• Plan STATEMENT/ Y3/ YEEZY OTB and Buy Plan for GCA retail and eCom

• Analyze historical sell-through data, plan and react future plans to deliver the best assortment

• Responsible for the business success of YEEZY in China, which includes channel splits, pricing, Hard Launch Dates (HLDs) and Sell-through (ST)

• Define channels/store allocation for global allocated products (Y-3 and YEEZY) and managing conversations with Channels, Franchise, Sales, eCom and Marketing related functions to ensure products are landed in the most optimized and premium manner (YEEZY)

Management

• Perform Category analysis including sell-thru, forecasting, range building/adoption incl. brand picks, GCA pricing proposal, monthly flow, ARP, etc.

• Coordinate with GCA Retail and eCom buying team, to create assortment needs per season, and translating these needs into an efficient buying plan

• Consolidate YEEZY ST performance data and qualitative soundbites within GCA on all launches and forward it across to Global BU for tracking

• To ensure that buy and merchandising schedule can well reflect the strategies of the company, rationalizing the assortment plan with extended team specifically Senior Leadership, BU leads, Retail and eCom

• Monitor the sell thru during the season and provide solutions for in-season product management.

• Deliver reports to Global regularly or upon request

• GCA Y-3 interface between Global BU, GCA x-functions, and country cluster (business opportunities, commercial input process, reviewing of performance results, market trends/insights, category plans, etc.)

• Define range for GCA sample ordering

• Support line manager in communications between Global BU, GCA x-functions, and channels

• Leverage Go-To-Market Trend analysis to set price bands (standard margin based on average price)

• Monitor systems and file management: SAP, adirace, HUBLITE, RMA Master Range File

• Contribute to the development of business Mid – Long Term division plan in alignment with global vision

• Actively participate in departmental level trainings and development initiatives and activities

KPI’s:

• Category NS, Net Margin and Contribution acriss GCA

• Sell-out

• Forecast & data accuracy

• NPS

• Market share

• Achievement of key SBP initiatives

Key Relationships:

• GCA CTC team, GCA Brand Activation

• GCA Demand Planning/Finance

• GCA MOPS

• GCA PMO

• Global/ APAC WHS

• Global/ APAC SCM

• CTC Country contacts

• Global BUs

Knowledge, Skills and Abilities:

• Ability to implement strategy, balancing hype and business measurables

• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.

• Distinct track record of success and high-level Buying/Category Management knowledge

• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance/SCM), as well as different organizational levels (Global, Market, etc.)

• Strong industry knowledge, across divisions—footwear, apparel and accessories.

• Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs

• Results Oriented Mindset

• Strong team player with high level of integrity & attention to detail

• Strong data analysis skills and ability to translate and articulate data results into clear business actions

Requisite Education and Experience / Minimum Qualifications:

• 7-10 years of experience in Buying/Category Management/product required. Regional experience preferred.

• Proven experience with at least 3 years at senior level with major apparel/fashion/footwear related companies

• Familiar with both Retail and eCom business needs

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred

• Fashion, Luxury and Sporting Goods industry experience required

• Fluent in English and Mandarin (written and spoken)

• Has lived and worked in different cultures or has substantial experience working in regional teams

• High Business Acumen

• Strong Computer Skills including Outlook, Word, Excel (Pivot), PowerPoint, etc.

• Passion for sports and belief that through sports we have the power to change lives

• Willingness to travel up to 15-20% of time