Club Med 

Social CRM Manager

薪资面议  /  6年  /  上海

2019-04-29 更新

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职位属性

  • 招聘类型:社招
  • 工作性质:全职
  • 职位分类:office 办公室

职位描述

With new players (platforms/apps), which increases the existing market fragmentation and drives stronger and stronger omni-channel behavior and traffic, meaning we must invest efficiently to drive traffic and sales. We need an dedicated expert on social CRM / APP platform to seek for new business opportunity.

Mission 1 : Launch and manage brand zone on social platform. e.g. red book, tiktok. Enhance brand awareness and drive traffic & qualified leads to B2C channel.

Mission 2 : Leverage Wehcat to enhance leads capture and optimize customer journey. Contribute to developing leads acquisition, lifescycle management, communication and engagement strategy and will be responsible for implementing them with a focus on China market. Meanwhile, the person also needs to be in charge of sales on wechat mini-program, which is a key target for this position. Business sense and market perspective are necessary capability.

Mission 3 : Leadership and Manage operation agency

Responsibilities:

Social CRM

? Lead & develop innovative social programs to drive ensure business targets with deep understanding of consumer and social platform ecosystem

? Develop the new user acquisition focusing on win-win strategy with omni-channel platforms/resources

? Make use of different kinds of social approaches to drive turnover with creative thinking and campaigns (online and offline).

? Develop overall strategy planning / marketing/ consumer management of wechat service account to ensure provide a satisfied customer journey on wechat platform and enhance customer journey

? Manage loyalty program to increase sales volume, e.g referral and repurchase program

? Membership system management to maintain loyalty customers.

? Undertake continuous data analysis to find improvement and catch sales opportunity

? Setting strategy /planning / sales tracking for wechat mini program to reach sales target

? Integrate customer data and customer journey between Wechat service account and mini program

? Work with key related stakeholders in HQ and omni-channel team.

Work closely with IT to assure data capture, quality and continuous feedback on any enhancement needed to cope with business needs

任职条件

Education : Bachelor degree

Job experience:

- More than 6 years working experience with social platform & wechat.

- With CRM or SCRM experience in premium brand (or serve for luxury brand)

- Result driven (mainly focus on sales performance)

Skills Request:

Knowledge : Familiarity on Social media & SCRM players;

Skills : Excellent communication & negotiation skills, fast learner, with logical thinking, business sense and customer insight

Technical skills (tools…) : Familiar with office software

Languages : Frequent in both written and spoken English & Chinese

Behaviour : Self-motivated, proactive, result-oriented, able to work under pressure

职位要求

  • 学历要求:本科
  • 工作经验:6年以上
  • 外语要求:不需要