联合利华 · 市场部

Assistant Brand Manager- Lipton EC

薪资面议  /  2年  /  上海

2019-09-25 更新

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市场部

市场部究竟是什么

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职位属性

  • 招聘类型:社招
  • 工作性质:全职

职位描述

1.BRANDVISION PLAN (BVP)

Supports the brand building manager in translation of the BVP into the BMP.

2.BRAND MARKETING PLAN

Supports the Brand Marketing Plan development and deployment by:

- Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy

- Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability

per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.

- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.

- Delivers specific brand projects eg. co-branding with a major retailer.

3.INNOVATION & RENOVATION

- Assist the brand building manager in launch management; building launch plans and channel

strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.

任职条件

1.Bachelor degree above

2.At least 3 years relevant marketing experience , FMCG preferred

3. Solid Project Management experience.

4. Fluent in Written and Spoken English

职位要求

  • 学历要求:本科
  • 工作经验:2年以上
  • 外语要求:英语

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