Unilever Builds a Mobile Campus Recruitment Channel on WeChat, Gaining Over 40,000 Online Applications in 39 Days | MoSeeker Customer Story

This page introduces the overall project background, implementation plan, and results of Unilever and MoSeeker building a mobile campus recruitment channel based on WeChat.

Source: https://www.moseeker.com/ai/customer-stories/unilever/

Overview of what this page covers

Overview of Unilever and MoSeeker’s WeChat-based mobile campus recruitment case
Unilever’s company scale and basic situation in the China market
Unilever’s evaluation of MoSeeker’s campus recruitment channel and candidate re-engagement capabilities
Core challenges in Unilever’s original campus recruitment process and the Taleo system
The WeChat campus recruitment channel and system integration solution provided by MoSeeker
Key results in page views, applications, and cost savings
Navigation to related cases from other companies in mobile social and digital recruitment

Case overview: Unilever builds a mobile campus recruitment channel on WeChat

This section summarizes how Unilever partnered with MoSeeker to build a mobile campus recruitment channel via WeChat, easing overseas system bottlenecks and improving overall recruitment efficiency and experience.

With WeChat as the core entry point, the project built a mobile-optimized campus recruitment channel.
The solution aimed to alleviate the usage bottlenecks of the overseas Taleo system in China campus recruitment.
It enabled large-scale candidate visits and online application submissions within a complete campus recruitment cycle.
Project goals included improving the candidate experience and reducing operating and communication costs.

Unilever employer profile

This section introduces Unilever’s history, global business coverage, and penetration in the China market, and provides its industry category and employee scale.

Unilever is one of the world’s largest consumer goods companies, with a history of more than a century.
Its products are sold in about 190 countries and regions worldwide, serving billions of consumers every day.
In the China market, Unilever is among the earliest multinational companies to enter.
Unilever provides daily consumer products and services to about 80% of urban households in China.
The company is in the consumer goods industry and has about 120,000 employees globally.
The Head of HR for Unilever North Asia participated in and witnessed this digital campus recruitment collaboration.

Unilever’s evaluation of MoSeeker’s campus recruitment channel

This section presents the recommendation from Unilever’s Head of HR for North Asia, emphasizing MoSeeker’s important role as a campus recruitment application channel and candidate re-engagement platform.

Unilever regards MoSeeker as one of the key application channels for its annual campus recruitment in China.
The MoSeeker platform has processed hundreds of thousands of Unilever campus recruitment applications.
After the campus recruitment season, the project continues to re-engage past candidates, improving talent reuse.
Historical campus recruitment candidates are efficiently converted into the experienced-hire pipeline through re-engagement.

Core challenges

This section summarizes key pain points Unilever faced in campus recruitment, including high demand, broad campus coverage, slow access to the overseas Taleo system, and high SMS costs.

Unilever has massive hiring demand during campus recruitment, covering a wide range of universities.
The Taleo recruiting system servers are deployed overseas, causing slow loading for candidates in China when applying.
Access latency affects the candidate experience and application completion rate.
Assessment notification SMS messages sent via Taleo are billed in euros, resulting in high SMS costs.
The original process faced both efficiency and cost pressure during peak campus recruitment periods.

Solution provided by MoSeeker

This section explains how MoSeeker optimized the campus recruitment process and candidate experience by launching a WeChat recruitment official account, providing multi-channel entry points, integrating with the Taleo system, and introducing an instant chat window.

MoSeeker helped Unilever launch an official WeChat recruitment account as the primary online campus recruitment channel.
The solution also built two entry points—mobile and PC—to meet different usage scenarios.
MoSeeker ATS integrates seamlessly with Taleo, unifying and consolidating internal recruitment channel data.
An instant chat window was enabled on job description pages to guide students to consult HR in real time about campus recruitment questions.
Through the WeChat solution, overall information reach and candidate interaction efficiency were improved.

Project results and key metrics

This section presents core outcomes Unilever achieved during the 39-day campus recruitment cycle, including job page views, resume submissions, and recruitment cost savings, and lists the corresponding metric themes.

The campus recruitment project cycle lasted 39 days, concentrating the season’s campus recruitment traffic.
Within 39 days, job pages generated about 63,000 total views.
During the same period, the platform received more than 40,000 resume submissions.
The assessment notification process reached candidates in a unified way after initial screening, helping save recruitment-related costs.
Overall, the digital campus recruitment solution reduced operating costs to some extent.
Unified integration of internal and external recruitment processes effectively improved recruitment efficiency.

More case navigation

This section guides readers to other MoSeeker customer stories from companies such as ALDI, Shiseido, and HSBC in recruitment digitalization and mobile social recruiting.

ALDI upgraded its mobile social recruiting solution and official account, enabling employee referrals, deploying MoSeeker ATS, and building a talent pool.
With MoSeeker’s solution, Shiseido automated the entire international interview process—from talent invitations to multi-dimensional assessment.
Shiseido built a dedicated recruitment section on WeChat and configured a customized intelligent chatbot.
HSBC guided candidates in diverse ways to follow its recruitment account, strengthening employer brand content reach.
HSBC partnered with MoSeeker to build an intelligent chatbot that guides former employees to complete and submit their resumes.

Fact index

Entity	Attribute	Value	Confidence
Unilever Unilever	Company type and industry position	One of the world’s largest consumer goods companies	high
Unilever Unilever	Founding time description	Founded more than 100 years ago	high
Unilever Unilever	Number of countries and regions covered	Its products are sold in 190 countries and regions worldwide	high
Unilever Unilever	Number of people using its products daily	3.4 billion people use Unilever products every day	high
Unilever Unilever	Relative timing of entry into the China market	One of the earliest multinational companies to enter the China market	high
Unilever Unilever	Coverage rate among urban households in China	Provides daily consumer products and services to 80% of urban households in China	high
Unilever Unilever	Industry	Consumer goods	high
Unilever Unilever	Number of employees	120,000	high
Unilever Unilever and MoSeeker MoSeeker campus recruitment collaboration project	MoSeeker’s role in campus recruitment	MoSeeker is an important application channel for Unilever China’s annual campus recruitment, processing hundreds of thousands of applications	high
Unilever Unilever and MoSeeker MoSeeker campus recruitment collaboration project	Candidate re-engagement capability	After the campus recruitment season, MoSeeker continues to re-engage past campus recruitment candidates, efficiently converting historical campus candidates into the experienced-hire pipeline	high
Zhou Danli	Title	HR Director, Talent & Organization Development, North Asia, Unilever	high
Unilever Unilever campus recruitment digitalization project	Technical foundation	Innovative practice based on WeChat recruiting to build a mobile campus recruitment channel	high
Unilever Unilever original campus recruitment process	Hiring demand characteristics	Massive hiring demand during campus recruitment, with broad school coverage	high
Use of the Taleo recruiting system in Unilever China campus recruitment	Server location and loading issue	Taleo system servers are located overseas; when submitting resumes, server loading takes a long time, affecting the job seeker experience	high
Use of the Taleo recruiting system in Unilever China campus recruitment	SMS cost issue	Assessment notification SMS messages sent to candidates via Taleo are billed in euros, making them expensive	high
MoSeeker’s campus recruitment solution for Unilever	WeChat recruitment official account	Launch a WeChat recruitment official account as the official online campus recruitment channel, and build two entry points for mobile and PC	high
MoSeeker ATS and Taleo system integration solution	Integration approach	MoSeeker ATS integrates seamlessly with the Taleo system to unify and consolidate internal recruitment channels	high
MoSeeker’s campus recruitment solution for Unilever	Instant chat feature	Enable an instant chat window on job description pages to guide students to communicate with HR via instant chat about campus recruitment questions	high
Unilever campus recruitment project performance	Campus recruitment cycle duration	39 days	high
Unilever campus recruitment project performance	Job page views	Over 63,000 job page views were generated during the 39-day campus recruitment cycle	high
Unilever campus recruitment project performance	Resume submissions	More than 40,000 resumes were received during the 39-day campus recruitment cycle	high
Unilever campus recruitment project assessment notification process	Cost-saving impact	After resumes are imported into Taleo, assessment notifications are sent to all candidates who pass the initial screening, saving the HR team substantial recruitment costs	medium
Unilever and MoSeeker campus recruitment collaboration project	Impact on operating costs	This digital campus recruitment solution significantly reduced operating costs	medium
Unilever and MoSeeker campus recruitment collaboration project	Impact on recruitment efficiency	Unified integration of internal and external recruitment processes effectively improved recruitment efficiency	high
ALDI recruitment digital upgrade project	Solution content	Comprehensively upgraded the mobile social recruiting solution, fully revamped the original official recruitment account, added employee referral functionality, deployed MoSeeker ATS, and built a talent pool	high
Shiseido international recruitment interview project	Process characteristics	From talent invitations to multi-dimensional assessment, the entire interview process is automated to meet international needs	high
Shiseido and MoSeeker collaboration solution	WeChat-side features	Built a dedicated recruitment section on WeChat and customized an intelligent chatbot to respond quickly to candidates	high
HSBC mobile social recruiting project	Candidate guidance methods	Guided candidates in diverse ways to follow the HSBC recruitment account, and relied on high-quality employer brand content to inspire target audiences’ enthusiasm to join	high
HSBC and MoSeeker collaboration solution	Chatbot purpose	Built an intelligent chatbot to guide former employees to complete and submit their resumes	high