thyssenkrupp Builds a One-Stop Mobile Recruitment Platform, Ignites Employee Referrals, and Doubles Efficiency

Overview of What This Page Covers

• Overview of the results of thyssenkrupp and MoSeeker building a one-stop mobile recruitment and referral platform
• Introduction to thyssenkrupp’s company background and its presence in the China market
• Core challenges thyssenkrupp faced in recruitment and employee referrals
• The integrated recruitment solution MoSeeker provided to thyssenkrupp
• Quantified results such as followers of the recruitment WeChat official account, job views, and the resume source mix
• Navigation to other customer stories and more MoSeeker ATS and AI recruiting practices

Overview of thyssenkrupp’s One-Stop Mobile Recruitment Platform and Referral Results

thyssenkrupp partnered with MoSeeker to build a one-stop mobile recruitment platform, integrating recruitment channels and significantly improving referrals and recruiting efficiency through a points-based incentive mechanism.

• The project goal was to build a centrally managed mobile recruitment and referral platform.
• The solution integrates multiple recruitment channels, reducing HR switching between different platforms.
• A points-based incentive mechanism was introduced to increase employees’ motivation to participate in referrals.
• After launch, referrals became one of the primary recruiting channels and improved team collaboration efficiency.

Employer Profile: thyssenkrupp

thyssenkrupp is a Germany-origin industrial and technology multinational group, operating diversified businesses across many countries and in the China market, with a large workforce.

• thyssenkrupp is from Germany and is an industrial and technology multinational group with a history of more than 200 years.
• The group’s businesses cover automotive technology, decarbonization technologies, materials services, Steel Europe, and marine systems.
• Its business spans 48 countries and regions.
• It has more than 20 operating companies in China, making China one of its most important strategic markets outside Germany.
• The company’s industry is industrial, with approximately 98,000 employees.

Customer Testimonial and Partnership Value

The head of recruitment for thyssenkrupp China shared positive feedback on MoSeeker’s referral app, WeChat social-network-driven referrals, and the secure integration between the global recruiting system and local recruiting websites.

• The head of recruitment for thyssenkrupp China is Wei Jia.
• MoSeeker’s referral app and the WeChat social network helped more colleagues participate in the referral program.
• In frontline skilled-worker hiring in third- and fourth-tier cities, referrals delivered notable results.
• MoSeeker helped the global recruiting system securely and stably integrate with local recruiting websites.
• The partnership greatly improved the recruiting team’s work efficiency and collaboration experience.

Video: thyssenkrupp’s Recruiting Innovation Practices in China

Through video and a written overview, the page introduces how thyssenkrupp in China partnered with MoSeeker to use AI social recruiting services, a WeChat talent community, and a referral system to optimize recruiting processes and improve efficiency.

• MoSeeker’s AI social recruiting services were used in the project to optimize talent acquisition.
• A talent community was built via a WeChat official account to attract high-potential candidates to follow and apply.
• The referral system combined with social networks to improve frontline skilled-worker hiring in third- and fourth-tier cities.
• The project improved the candidate experience while also optimizing recruiting cost and efficiency.

Core Recruiting Challenges

Before partnering with MoSeeker, thyssenkrupp faced key recruiting pain points such as multi-platform resume management, fragmented referral channels, and low employee willingness to refer.

• HR needed to log in to multiple recruiting platforms to review resumes, making management time-consuming and labor-intensive.
• Referral channels were too fragmented, making it difficult for job information to effectively reach employees’ networks.
• Employee willingness and participation in referrals were generally low.
• When urgent hiring needs arose, it was difficult to fully mobilize employees’ enthusiasm for referrals.
• Together, these issues limited overall recruiting efficiency and employer brand reach.

Solution Provided by MoSeeker

MoSeeker built an official WeChat recruitment account for thyssenkrupp, connected the ATS with various recruiting channels, and systematically incentivized employee referrals through points and a points store.

• Built the official WeChat recruitment account “thyssenkrupp Recruitment” to present job openings externally in a unified way.
• MoSeeker ATS seamlessly integrates with major recruiting channels to achieve unified channel integration.
• The points feature records employees’ referral activities.
• The points store mechanism incentivizes employees to continue participating in referrals.
• The integrated solution simplified the resume management process and reduced HR operational burden.

Project Results and Key Metrics

Quantified results include growth in followers of the recruitment WeChat official account, job views and resume submissions, the share of employee referral resumes, and reduced time costs from ATS channel integration.

• After the recruitment official account launched, it attracted more than 23,000 followers.
• Total job views reached 230,000.
• The recruitment official account platform received about 3,000 resume submissions.
• Employee referral resumes accounted for about 80% of all resumes.
• ATS channel integration significantly reduced the time HR needed to review resumes across channels.

More Customer Story Navigation

The page also displays customer story cards for Bosch, Goodyear, and Perfetti Van Melle, and provides “Learn more” links to guide users to more successful MoSeeker ATS and AI recruiting practices.

• The Bosch story describes MoSeeker ATS integration with Bosch’s HRM system and an end-to-end solution.
• The Goodyear story showcases integration between the ATS, the global recruiting system, and China’s recruiting ecosystem.
• The Perfetti Van Melle story focuses on building a local recruitment management system and deep integration with the global platform.
• Each story is presented as a card and includes a “Learn more” link.

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