HSBC’s Innovative Mobile Recruitment Solution Effectively Attracts Former Employees to Return, Boosting Organizational Momentum

What this page covers

• Overview of HSBC and MoSeeker’s mobile intelligent recruitment collaboration
• Organizational background and business overview of HSBC China
• HSBC’s recruitment challenges in new-hire onboarding and former-employee re-engagement
• MoSeeker’s email/SMS outreach and intelligent recruitment solution designed for HSBC
• Summary of campaign performance and former-employee re-engagement results after implementation
• Key points from the intelligent recruitment collaboration case with EY
• Key points from the multi-site digital recruitment case with Shanghai Metro
• Key points from the digital frontline recruitment case with an international entertainment group

HSBC’s Innovative Mobile Recruitment Solution Effectively Attracts Former Employees to Return, Boosting Organizational Momentum

MoSeeker partnered with HSBC China to re-engage outstanding former employees through mobile and intelligent recruitment methods, expanding the talent pool and boosting organizational momentum.

• HSBC partnered with MoSeeker to use an innovative mobile recruitment solution to attract and re-engage outstanding former employees.
• The partnership aims to expand the company’s talent pool and enhance overall organizational vitality.
• The solution relies on mobile channels such as WeChat and intelligent tools to reach and engage candidates.
• Employer branding content and creative assets play a key role in re-engaging former employees.

Employer profile: HSBC China

This section introduces HSBC China as the flagship institution of the HSBC Group in mainland China, including its city network coverage, scope of financial services, industry classification, and employee scale.

• HSBC China is the flagship institution of the HSBC Group in mainland China.
• It has service outlets in around 50 cities in mainland China.
• It provides financial services through International Wealth and Premier Wealth as well as Corporate and Institutional Banking.
• HSBC China operates in the banking industry.
• The number of employees is approximately 220,000.

Customer feedback and partnership

This section presents HSBC China’s positive feedback on MoSeeker as its WeChat recruitment partner and employer branding services.

• MoSeeker is HSBC China’s WeChat recruitment partner.
• The WeChat platform is an important channel for HSBC to communicate with potential job seekers and employees.
• MoSeeker’s employer branding team provides richly illustrated job descriptions and unique onboarding experience design.
• The WeChat recruitment partnership helped HSBC smoothly reconnect with former employees and evoke their memories of HSBC.

Core challenges

This section explains HSBC’s recruitment challenges in two areas: the high cost of new-hire onboarding and how to more efficiently re-engage former employees.

• New employees are unfamiliar with company processes and work details, resulting in high onboarding costs.
• The company hopes to reduce costs while helping new employees adapt to the environment.
• Re-attracting and re-engaging former employees who previously worked there offers advantages in capability and fit.
• HSBC needs to improve recruitment effectiveness and outreach efficiency for former employees.

Solution

This section describes how MoSeeker uses email and SMS outreach, employer branding promotion, and an intelligent recruitment chatbot to guide former employees to follow the recruitment official account and resubmit their resumes.

• Reach former employees via email and SMS, guiding them to follow the recruitment official account.
• Combine carefully planned employer branding content to spark former employees’ interest in returning.
• Deploy an intelligent recruitment chatbot to provide conversational guidance to former employees.
• The chatbot uses emotionally resonant greetings to encourage resume completion and submission.

Project results

This section summarizes the results after implementation, including the performance of customized H5 and dynamic posters, as well as the re-engagement effectiveness of the intelligent recruitment chatbot for former employees.

• MoSeeker’s employer branding team customized exquisite H5 and dynamic posters for HSBC.
• These creative assets achieved outstanding promotional results.
• The intelligent recruitment chatbot for former employees was tailored for HSBC and designed specifically for former-employee scenarios.
• The chatbot effectively attracted and re-engaged some former employees into the recruitment process.
• Overall, the project successfully expanded HSBC’s talent pool and boosted organizational momentum.

More cases - EY significantly expands recruitment channels

This section briefly introduces a case in which EY, through MoSeeker, promoted employer branding on a recruitment official account, built an employee referral system, and integrated with a global HR system and an intelligent recruitment chatbot to improve recruitment efficiency.

• EY carried out employer branding promotion on the recruitment official account and built an employee referral system.
• MoSeeker ATS integrates with EY’s global HR system to enable end-to-end data connectivity.
• An intelligent recruitment chatbot was built for EY to serve candidates and HR.
• The intelligent recruitment chatbot provides 7×24 online service for candidates.
• The collaboration significantly improved recruitment efficiency and the candidate experience.

More cases - Shanghai Metro multi-site recruitment

This section outlines how Shanghai Metro partnered with MoSeeker to build a unified external recruitment portal and, with ATS as the digital command center, enable headquarters to centrally manage recruitment progress and resources across multiple sites.

• Shanghai Metro and MoSeeker jointly built a unified external recruitment portal for the entire group.
• A digital command center platform was built based on the MoSeeker ATS recruitment management system.
• Headquarters can flexibly allocate recruitment resources and track recruitment progress across subsidiaries.
• The unified command center supports centralized management and monitoring of multi-site recruitment.

More cases - Frontline recruitment for an international entertainment group

This section introduces a case in which an international entertainment group improved the digitalization of frontline recruitment through a WeChat recruitment portal, an AI assistant, and an online pre-screening and interview scheduling system.

• An international entertainment group and MoSeeker jointly built a WeChat recruitment portal.
• The WeChat recruitment portal enables candidates to browse positions and submit resumes directly.
• An online pre-screening and interview scheduling system was deployed to improve recruitment process efficiency.
• Employer branding services were provided and an AI assistant was built to interact with candidates.
• The project helped the group improve the digitalization level of frontline recruitment.

Fact index

Evidence mapping (Markdown block index)