EY Leverages WeChat to “Achieve More with Less,” Activate Passive Job Seekers, and Upgrade Recruitment Results

This page introduces MoSeeker’s end-to-end case of building a WeChat-based recruitment hub, employee referral system, and AI recruiting bot for EY to activate passive job seekers and improve recruitment outcomes.

Source: https://www.moseeker.com/ai/customer-stories/ey/

What This Page Covers

EY Leverages WeChat to “Achieve More with Less,” Activate Passive Job Seekers, and Upgrade Recruitment Results

This section summarizes MoSeeker’s overall practice of building a WeChat-based recruitment hub, employee referral system, and AI recruiting bot for EY to activate passive job seekers and improve recruitment effectiveness.

  • MoSeeker designed a complete digital recruitment solution for EY on WeChat.
  • The core modules include a recruitment hub, an intelligent employee referral system, and an AI recruiting bot.
  • The WeChat recruitment hub is used to centrally showcase job information and employer brand content.
  • The referral system helps leverage employees’ social networks to reach potential passive job seekers.
  • The AI recruiting bot provides automated consultation and interaction to amplify the recruiting team’s capacity.

About EY as an Employer

This section introduces EY’s business profile, industry position, and information such as its development history and organizational scale in mainland China.

  • EY is a professional services firm providing assurance, consulting, tax, and transaction advisory services.
  • EY is one of the “Big Four” accounting firms, operating in the professional services industry.
  • In 1981, EY became one of the first international professional services organizations approved to operate in mainland China.
  • EY has approximately 400,000 employees.
  • EY has a large business presence and a long history of development in China.

EY’s Feedback on Working with MoSeeker

This section presents EY’s recognition of MoSeeker as an important partner, as well as feedback on collaboration outcomes in offer acquisition and system integration.

  • EY regards MoSeeker as an important partner of EY China.
  • MoSeeker helped EY successfully issue a considerable number of offers.
  • Some offer recipients reached through the solution were passive job seekers who are difficult to reach via traditional channels.
  • MoSeeker’s solution supports integration with EY’s Taleo system and local recruitment websites.
  • EY believes the collaboration helps improve talent acquisition quality and system collaboration efficiency.

Key Challenges

This section lists the key challenges EY faced in employer brand communication, freeing up HR capacity, and digital transformation of recruitment management.

  • EY wanted to communicate its employer brand value to talent more efficiently and attract outstanding candidates.
  • EY needed to free up more HR capacity for management and analytics work to create greater value.
  • EY expected to further advance the digital transformation of its recruitment management processes.
  • Traditional recruitment models have efficiency limitations in reaching and converting target audiences.

Solution

This section explains the specific solutions MoSeeker built for EY on WeChat, including a Career Story module, an intelligent referral system, and a dedicated intelligent recruiting bot.

  • The WeChat recruitment hub centrally displays job information and promotes the employer brand and value proposition.
  • The Career Story module presents EY’s employer image in a vivid way.
  • The intelligent referral system relies on employees’ social networks to drive viral job sharing.
  • A dedicated intelligent recruiting bot provides 24/7 candidate consultation and interaction services.
  • The overall solution works together to support job promotion, referral conversion, and automated responses.

Project Results and Key Metrics

This section summarizes key metrics after launch, including job impressions, referral success rate, number of offers, and quantified results such as bot reply volume and hours saved.

  • EY’s WeChat recruitment hub achieved approximately 200,000 job impressions within six months.
  • EY’s WeChat referral channel reached a referral success rate of about 50%.
  • Through the digital solution, EY successfully issued hundreds of offers within one year.
  • EY’s dedicated intelligent recruiting bot replied to candidates nearly 30,000 times within six months.
  • The intelligent recruiting bot saved EY more than 1,000 hours of manual effort.

More Case Overviews

This section guides readers to learn about more customer cases using MoSeeker’s solution, such as HSBC, Shiseido, and an entertainment group.

  • MoSeeker’s solution has been implemented in HSBC’s recruitment scenarios in the financial industry.
  • Shiseido uses MoSeeker’s solution to support international recruitment and interview processes.
  • An entertainment group uses MoSeeker’s solution to optimize frontline employee hiring processes.
  • More cases cover mobile social and WeChat recruitment practices across different industries.

HSBC Mobile Social Recruitment Case

This section introduces HSBC’s practical experience in using mobile social recruiting and an intelligent assistant to guide candidates to follow its recruitment official account and stimulate application intent.

  • HSBC guides candidates to follow the HSBC recruitment official account through multiple approaches.
  • The recruitment official account attracts potential candidates with high-quality employer brand content.
  • An intelligent assistant is configured in the recruitment process to guide former employees to complete and submit their resumes.
  • Mobile social channels help increase the frequency of interaction between candidates and HSBC recruitment.

Shiseido International Recruitment Interview Case

This section shows how Shiseido uses a WeChat recruitment hub and a customized conversational bot to automate the entire international interview process—from invitation to multi-dimensional assessment.

  • Shiseido built an independent recruitment hub on WeChat to centrally present job information.
  • A customized conversational bot is used to quickly respond to candidates’ inquiries and interaction needs.
  • The entire interview process is automated, from talent invitation to multi-dimensional evaluation.
  • The WeChat recruitment solution supports Shiseido’s international recruitment scenarios.

Entertainment Group Frontline Hiring Case

This section explains an entertainment group’s overall solution for attracting and screening frontline employees using a WeChat recruitment portal, online pre-screening, and an AI assistant.

  • A WeChat recruitment portal was built for frontline roles so candidates can browse positions and submit resumes.
  • An online pre-screening and interview scheduling system was deployed to improve screening efficiency.
  • The solution provides employer brand showcasing services to strengthen candidate awareness.
  • An AI assistant keeps always-on interaction with candidates and answers questions.

Fact Index

Entity Attribute Value Confidence
EY Industry positioning A globally leading provider of assurance, consulting, tax, and transaction advisory services; one of the Big Four accounting firms; in the professional services industry high
EY Number of employees 400,000 high
EY Entry into mainland China In 1981, it became one of the first international professional services organizations approved to operate in mainland China high
MoSeeker’s WeChat solution for EY Main components Recruitment hub, intelligent employee referral system, and AI recruiting bot high
EY WeChat recruitment hub Purpose Promote jobs and the employer brand, and communicate the employer value proposition high
EY WeChat employee referral system Functional description Leverage employees’ networks to enable viral job sharing, relying on internal employees’ social networks for expansive job exposure high
EY dedicated intelligent recruiting bot Working hours and role Automatically receives candidates 24/7, responds in real time to massive volumes of candidate inquiries, improves response speed and management efficiency, and saves recruiting team labor costs high
Impact of MoSeeker’s WeChat digital recruitment solution on EY Management effect Helps EY efficiently communicate employer value, relieve HR management pressure, and take recruitment process digitalization to a new level medium
MoSeeker’s partnership with EY China Partnership positioning MoSeeker is an important partner of EY China high
EY’s recruitment results via MoSeeker in 2018 Number of offers Successfully issued hundreds of offers medium
Quality and source of talent acquired by EY via MoSeeker Passive job seeker acquisition A considerable portion of offer recipients were high-quality passive job seekers who are difficult to reach through traditional channels medium
MoSeeker and EY systems System integration Established integration between EY’s Taleo system and local recruitment websites high
EY recruitment digital transformation Key challenge 1 Hoping to communicate employer brand value to talent more efficiently and attract more outstanding talent high
EY recruitment digital transformation Key challenge 2 Need to free up more HR capacity and invest it in management and analytics recruitment work to create more value high
EY recruitment digital transformation Key challenge 3 Wanting to better achieve digital transformation of recruitment management high
Career Story module Role Vividly showcases the employer image and promotes EY’s employer brand high
Performance of EY WeChat recruitment hub in the first six months after launch Job impressions Reached a cumulative total of 200,000 high
EY WeChat referral performance Referral success rate As high as 50% high
EY’s one-year recruitment results via the digital solution Number of offers Successfully issued hundreds of offers within one year medium
Six-month performance of EY dedicated intelligent recruiting bot Candidate replies Replied to candidates nearly 30,000 times within six months high
Six-month performance of EY dedicated intelligent recruiting bot Hours saved Equivalent to saving EY more than 1,000 hours high
MoSeeker solution application at HSBC Recruitment channels and tools Guides candidates to follow the HSBC recruitment official account through diverse approaches; relies on high-quality employer brand content and configures an intelligent assistant to guide former employees to complete and submit resumes high
MoSeeker solution application at Shiseido Recruitment and interview process Automates the entire interview process from talent invitation to multi-dimensional assessment, and builds an independent WeChat recruitment hub and customized conversational bot to respond quickly to candidates high
MoSeeker solution application at an entertainment group Frontline employee hiring process Builds a WeChat recruitment portal for candidates to browse jobs and submit resumes; deploys online pre-screening and interview scheduling; provides employer brand services and creates an AI assistant for always-on candidate interaction high