ALDI China’s Online Recruitment System Fully Upgraded: Unlock Potential and Hire Talent Efficiently

Overview of What This Page Covers

• Background and overall approach to upgrading ALDI China’s online recruitment and referral system
• Key challenges and constraints in campus hiring, social hiring, and store hiring at ALDI
• Key functional design of WeChat recruitment, the referral system, and the digital recruitment management platform
• Post-launch results and team feedback
• Related digital recruitment cases from McDonald’s, Unilever, and a luxury group
• Introduction to the ALDI brand and the background of its expansion in China
• Placeholder headings related to recruitment data visualization metrics

Table of Contents

1. ALDI China’s Online Recruitment System Fully Upgraded: Unlock Potential and Hire Talent Efficientlyhero
2. ALDI Storefront and Background of Business Expansion in China (Image Caption)misc
3. Industry Tag: Retaildefinition
4. Employer Profile: ALDIproduct_overview
5. Key Challengeslimitations
6. Solution Overviewhow_it_works
7. Comprehensive Revamp of Mobile Recruitmentfeature_list
8. WeChat Employee Referral Updates and Iterationsfeature_list
9. Building a Digital Recruitment Management Platformhow_it_works
10. Project Resultsvalue_proposition
11. Data Visualization Subheading Blockmisc
12. More Cases: McDonald’s Nationwide Store Recruitment (Image Caption)misc
13. McDonald’s Nationwide Store Recruitmentcase_study
14. More Cases: Unilever Builds a Mobile Campus Recruitment Channel (Image Caption)misc
15. Unilever Builds a Mobile Campus Recruitment Channelcase_study
16. More Cases: Luxury Giant’s Integrated Digital Platform (Image Caption)misc
17. Luxury Giant’s Integrated Digital Platformcase_study

ALDI China’s Online Recruitment System Fully Upgraded: Unlock Potential and Hire Talent Efficiently

This section outlines the background of ALDI’s frontline hiring challenges in China and the overall approach to upgrading WeChat recruitment, referrals, and the digital recruitment platform in partnership with Qianxun.

• ALDI China’s business expansion led to rapid growth in frontline store hiring demand.
• Traditional recruitment methods had clear shortcomings in efficiency and standardization.
• ALDI chose to partner with Qianxun to upgrade its online recruitment and referral system.
• Project goals included improving hiring efficiency and strengthening talent reserve capabilities.
• The solution focused on mobile recruitment, referral incentives, and digital management.

ALDI Storefront and Background of Business Expansion in China (Image Caption)

This section uses a storefront image and caption to highlight ALDI’s need to recruit store managers and employees as a global retail company expanding in China.

• The image shows an ALDI storefront to reflect the retail brand image.
• The caption notes that ALDI is a global retail company.
• Business expansion in China creates ongoing demand for store management roles.
• Hiring store employees is seen as a key link in supporting expansion.

Industry Tag: Retail

This section labels the case as belonging to the retail industry category.

• The case is categorized under the “Retail” industry tag.
• Industry tags are used to quickly identify the domain of a case.
• This tag aligns with ALDI’s retail business nature.

Employer Profile: ALDI

This section introduces ALDI’s origins as a globally renowned retail company, its store scale, when it entered the China market and store development, as well as its industry and employee count.

• ALDI originated in Essen, Germany.
• The brand has more than 10,000 stores across multiple countries worldwide.
• In June 2019, ALDI opened its first pilot stores in Shanghai, China.
• The number of stores in Shanghai has surpassed a certain scale and continues to expand.
• ALDI is described as a globally renowned retail company with a large workforce.

Key Challenges

This section explains ALDI’s hiring structure across campus hiring, social hiring, and store hiring, and points out issues such as manual management, insufficient mobile appeal, and underutilized employee referral potential.

• ALDI China recruitment covers three major types: campus hiring, social hiring, and store hiring.
• Store hiring focuses on store manager and store associate roles.
• Hiring for store manager and assistant store manager roles is relatively difficult and requires talent reserves.
• The previous recruitment process relied on basic manual management, which was inefficient and non-standardized.
• WeChat referrals were only minimally configured, and employees’ network resources were not fully activated.

Solution Overview

This section outlines how ALDI upgraded WeChat recruitment and the referral system, and built a recruitment management system based on Qianxun ATS to unlock the value of mobile recruitment and reshape business processes.

• The project focused on a comprehensive upgrade of WeChat recruitment and the referral system.
• Qianxun ATS was used to build a professional recruitment management system.
• Upgrade goals included deeply unlocking the value of mobile recruitment.
• The new system helped ALDI re-map and standardize recruitment business processes.

Comprehensive Revamp of Mobile Recruitment

This section describes a full refresh of ALDI’s recruitment official account, restructuring the menu and adding a recruitment hub that aggregates all roles, enabling candidates to filter and submit resumes within WeChat.

• The existing recruitment official account was comprehensively revamped and upgraded.
• The official account menu was re-planned to cover multiple recruitment and employer brand content categories.
• A dedicated recruitment hub was added to aggregate all openings from stores to headquarters.
• Candidates can complete job filtering and resume submission within WeChat.

WeChat Employee Referral Updates and Iterations

This section explains how a redesigned points mall and customized points rules aligned with ALDI’s referral process were used to promote and encourage employee referrals internally.

• The referral system launched a redesigned points mall.
• The project delivered lightweight personalized customization development for the points mall.
• A new version of points rules was introduced based on ALDI’s referral process.
• Promotion and incentives encouraged employees to actively participate in referrals.

Building a Digital Recruitment Management Platform

This section introduces how the recruitment management system differentiates workflows for HQ and store roles, integrates with major job boards, builds a two-tier talent pool, and uses smart tags to improve candidate search and store manager talent reserves.

• The platform supports different recruitment workflows for headquarters roles and store roles.
• The system enables job synchronization and integration with mainstream job boards.
• A two-tier talent pool was established to manage candidate resources by level.
• Smart tagging improves the efficiency of candidate search and screening.
• Retail-industry-related tags help build talent reserves for store manager roles.

Project Results

This section summarizes ALDI’s recruitment team’s recognition of Qianxun after the WeChat recruitment and ATS project went live, along with data results in official account followers and job views, referral incentive performance, and talent pool growth.

• ALDI’s recruitment team recognized the service provided by Qianxun’s technology and implementation teams.
• The project went live smoothly according to the planned timeline.
• In 2023, the number of followers of the recruitment official account grew significantly.
• Job views and job applications reached a high level within one year.
• Referral channel share rates and the number of candidates in the talent pool increased substantially.

Data Visualization Subheading Block

This section lists placeholder subheadings for data visualizations related to WeChat job views, the number of synced resumes, and talent pool growth.

• The page reserves several subheadings for recruitment data metrics.
• Some subheadings serve only as placeholders for charts or data displays.
• These subheadings focus on views, resume counts, and talent pool size.

More Cases: McDonald’s Nationwide Store Recruitment (Image Caption)

This section uses a McDonald’s brand image and caption to introduce the background of its practice of building recruitment and referral systems on a WeChat official account using a digital system and introducing an AI bot.

• A McDonald’s-related image is shown to introduce the case.
• The caption mentions building recruitment and referral systems on WeChat.
• The case includes introducing an AI bot to improve the online service experience.

McDonald’s Nationwide Store Recruitment

This section briefly introduces Qianxun’s case of building recruitment and referral systems on McDonald’s WeChat official account and creating a 24/7 online AI bot to improve store hiring efficiency and candidate experience.

• Qianxun built recruitment and referral systems based on McDonald’s official account.
• The system supports viewing candidate job browsing and application details.
• The project built a 24/7 online AI bot service.
• The AI bot provides guidance and consultation support for candidates.

More Cases: Unilever Builds a Mobile Campus Recruitment Channel (Image Caption)

This section uses an image and caption of Unilever’s office building to introduce the background of building mobile and PC campus recruitment channels based on a recruitment official account and integrating ATS with the internal HR system.

• A Unilever brand image is shown to introduce the campus recruitment case.
• The caption mentions building a campus recruitment channel based on the recruitment official account.
• The case involves system integration between ATS and the internal HR system.

Unilever Builds a Mobile Campus Recruitment Channel

This section outlines Unilever’s case of building a multi-device online campus recruitment channel based on its official recruitment account, and seamlessly integrating Qianxun ATS with the internal HR system to consolidate recruitment channels.

• The project built a campus recruitment entry point on the official recruitment account.
• The campus recruitment channel supports both mobile and PC usage scenarios.
• Qianxun ATS was seamlessly integrated with Unilever’s internal HR system.
• Multi-channel recruitment information was unified into a single management platform.

More Cases: Luxury Giant’s Integrated Digital Platform (Image Caption)

This section uses an image and caption of luxury accessories to introduce the background of a luxury group customizing an integrated digital management platform to consolidate recruitment and onboarding systems and create an automated onboarding experience.

• A luxury-related image is shown to lead into the platform case.
• The caption mentions the need to build an integrated digital management platform.
• The platform integrates HR systems such as recruitment and onboarding.

Luxury Giant’s Integrated Digital Platform

This section introduces a case of customizing an integrated digital management platform for a luxury giant to integrate recruitment, offers, and onboarding systems, and create an automated onboarding solution with a haute-couture-like experience.

• The platform unified recruitment, offers, and onboarding processes into one system.
• The system was integrated and optimized using a “siloed” architecture approach.
• The project focused on creating a highly automated onboarding experience solution.
• New employees receive a haute-couture-like care experience during onboarding.

Fact Index