Employer Profile

Shiseido is a century-old international cosmetics group with renowned luxury brands such as SHISEIDO, CPB, NARS, and IPSA under its umbrella. As Asia’s largest cosmetics manufacturer, Shiseido operates in around 120 countries and regions. While maintaining a strong presence across Japan and Asia, the company is focused on claiming a top-three position in the global luxury cosmetics market.

Industry: Cosmetics 

Employees: 28,000

Challenge

• Talent Attraction: As a leader in the cosmetics industry, Shiseido has a significant need for talent. However, traditional recruitment platforms offer unfriendly user interfaces that urgently require optimization, and job promotion channels are limited, resulting in a persistent shortage of candidates.
• Position Diversity: Campus recruitment requires the introduction of AI interviews to reduce costs and improve efficiency. However, with multiple positions open, each requiring different competency evaluation standards, diversified model training is needed. Additionally, Shiseido requires candidates to possess a certain level of English proficiency, which necessitates language assessment during interviews.
• Differing Assessment Standards: Significant gaps between AI and human interviewers in assessment criteria can create confusion in hiring decisions and leave candidates with a negative impression of Shiseido’s hiring process. Bridging these differences is essential.

Solution

1. Launching an Official WeChat Recruitment Account and Customizing an Intelligent Recruitment Assistant

We helped Shiseido launch its official WeChat recruitment account, “Shiseido Recruitment,” and build a content-rich employer section using the CAREER STORY module to attract followers to browse job openings. Meanwhile, a customized intelligent recruitment assistant was developed to replace HR in responding to candidates in real time, accurately identifying candidate intent, providing intelligent replies, and guiding them to submit resumes.

2. Building an AI Interview System to Automate the Entire Talent Engagement and Assessment Process

By leveraging voice, text, and video interviews, AI conducts multidimensional competency assessments of candidates. In addition to the general competency framework, dedicated models are created, trained, and optimized for different roles to accommodate position diversity. Depending on the volume of interview samples, various methods are used to align talent evaluation standards between AI and human interviewers. The AI interview system supports multiple languages and incorporates anti-cheating mechanisms, including dynamic question bank updates and randomized question selection, ensuring fairness and integrity in recruitment.

Impact

• Accelerated the interview process and enabled flexible assessment tailored to different roles, helping select the best-matched international talent.
• During a single campus recruitment season, the AI interview system saved Shiseido a substantial amount of time in candidate assessment. Over 90% of candidates attended interviews after receiving automated invitations, and 45% completed their interviews independently outside HR working hours.
• The WeChat recruitment channel generated over 110,000 job views and 100,000 position reads in one year.
• Approximately 1,600 resumes were received within a year, with roughly 80% coming from internal referrals on WeChat. In the month the referral module launched, the resume conversion rate reached 8.2%, far surpassing traditional channels.

Integrated Digital Platform for Luxury Giant

MoSeeker customized an digital management platform for a leading luxury group, consolidating siloed recruitment, offer, and onboarding systems. By creating an automatic onboarding experience solution, new hires enjoy a “Haute Couture” journey of care.