Unilever Builds WeChat Campus Recruitment Channel, Receiving 40,000+ Applications in 39 Days

Unilever partnered with MoSeeker to launch an innovative WeChat-based recruitment strategy in response to the surge of campus recruitment applications, overcoming the limitations of overseas HR systems in China. By creating an official WeChat recruitment account, establishing multiple application channels, and integrating MoSeeker ATS with the global HCM system, Unilever enhanced the candidate experience and improved hiring efficiency.

Employer Profile

Founded over a century ago, Unilever is one of the world’s largest consumer goods companies, renowned for its outstanding portfolio of brands. Unilever believes that doing business the right way leads to great performance. Its products reach 190 countries and regions worldwide and are used by 3.4 billion people every day. Unilever was among the first multinationals to enter the Chinese market and now supplies daily essentials to 80% of urban households in China.

Industry: Consumer Goods

Employees: 120,000

“MoSeeker is Unilever China’s key application channel for campus recruitment each year, processing hundreds of thousands of applications. MoSeeker continues to engage past campus recruitment candidates after the season, efficiently converting them into the social recruitment pipeline.”

Beili Zhou

HR Director for Talent and Organizational Development, North Asia, Unilever

Challenge

Enormous campus hiring demand, with coverage across a wide range of universities.
Unilever’s global Taleo recruitment system is hosted overseas, resulting in long load times during resume submission and negatively impacting the candidate experience.
The cost of sending assessment notifications via SMS through the Taleo system is calculated in euros, making it very expensive.

Solution

Launched an official WeChat recruitment account as the online campus recruitment channel, with both mobile and PC access for easy job browsing and resume submission.
Developed an integrated solution enabling MoSeeker ATS to seamlessly connect to the Taleo system, unifying internal recruitment channels.
Added an instant chat window to job description pages, allowing students to communicate directly with HR for all campus recruitment inquiries.

Impact

During the 39-day campus recruitment period, over 63,000 job views and 40,000+ resumes were collected.
After importing resumes into Taleo, assessment notifications were efficiently sent to all pre-screened candidates, saving Unilever’s HR team significant recruitment costs.

Total Job Views

Resumes Received

Job Views

Resumes Received

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