HSBC Bank’s Innovative Mobile Recruitment Solution Attracts Former Employees to Return

MoSeeker partnered with HSBC Bank to tackle the ongoing challenge of high employee mobility in today’s workplace, helping the bank attract and re-engage talented former employees. To achieve this, we designed and implemented an intelligent solution that includes targeted outreach via email and SMS, innovative employer branding content, and a dedicated smart recruitment chatbot that builds emotional connection with ex-employees.

Employer Profile

HSBC Bank, HSBC Group’s flagship entity in mainland China, has branches and sub-branches across approximately 50 cities. This is the largest service network covering the widest geographical reach by any foreign bank in the market. With knowledge of mainland China and international operations, HSBC China is able to provide customers with a wide range of financial and banking services, including International Wealth and Premier Banking, and Corporate and Institutional Banking.

Industry: Banking

Employees: 220,000

“We’re pleased that MoSeeker is HSBC China’s WeChat recruitment partner. WeChat serves as a crucial communication platform for HSBC and its prospective candidates, new hires, and current employees. Through MoSeeker’s employer branding experts, HSBC has cultivated a compelling employer image, featuring visually rich job descriptions, engaging and unique onboarding experiences, and successful reconnections with former employees. This has stirred fond memories of their time at HSBC within the WeChat community.”

HSBC Bank China

Challenge

New hires in banking often lack familiarity with company processes and work requirements, resulting in high onboarding costs. How can costs be reduced?
Re-attracting and rehiring former HSBC employees offers clear advantages, but how can recruitment effectiveness be improved?

Solution

Reached out to former employees via email and SMS, guiding them to the WeChat recruitment channel.
Deployed a series of thoughtfully crafted employer branding campaigns to pique ex-employees’ interest in reapplying.
Used an emotionally engaging smart recruitment chatbot to welcome and guide ex-employees through resume submission.

Impact

MoSeeker’s employer branding team created customized H5 interactive content and dynamic posters for HSBC, achieving impressive promotional results.
A tailor-made smart recruitment chatbot, designed specifically for former employees, proved effective in attracting and rehiring talented alumni.

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