Employer Profile

PVM is one of the world’s largest producers and marketers of candies and chewing gum, dedicated to creating imaginative brands and products. Its portfolio includes well-known brands such as Alpenliebe, Mentos, Chupa Chups, and Big Babol, and its products are sold in over 150 countries. In China, PVM employs around 2,000 people, with annual recruitment volumes in the hundreds.

Industry: Food

Employees: 18,000

Challenge

While PVM uses a unified global HCM system, the system faces localization difficulties in China due to differences in software ecosystem, business models, market dynamics, and data regulation. This results in poor user experience for both HR staff and candidates, prompting PVM’s recruitment team to urgently seek a robust, localized recruitment process management solution.

• The system cannot publish or synchronize jobs on major Chinese recruiting websites and on WeChat, forcing HR to handle many repetitive and cumbersome tasks. Over time, this increases employee workload and decreases operational efficiency;
• Slow loading speeds for recruitment web pages negatively affect candidate experience and damage employer branding;
• Because the system is difficult to use, some of PVM’s recruitment in China has long relied on manual processes, making operations slow and rigid and unable to keep pace with the rapidly evolving recruitment landscape and market trends.

Solution

Leveraging MoSeeker ATS, we developed a locally optimized recruitment platform for PVM that enables fully digital and automated processes. The system integrates with the global HCM externally, while internally allowing for fast job and resume synchronization.

• The new system is integrated with PVM’s global HCM system to facilitate data flow and multi-party collaboration. Independently managing recruitment in China, it connects seamlessly with major domestic recruitment websites and WeChat, making job synchronization and resume collection effortless.
• Previously, the Offer and Onboarding processes were handled by different departments, requiring cumbersome offline communication and resulting in fragmented information and a disjointed process, ultimately reducing recruitment quality. The new system unites these processes, supporting smooth cross-departmental collaboration.
• We designed and implemented data compliance solutions for channel resumes, ensuring that all personal information processing and cross-border data transfers during recruitment are conducted within legal frameworks, guaranteeing both legality and security.
• Some partner headhunters are based overseas and work in English, so the system includes an English version to meet international operational requirements.

Impact

• The localized digital recruitment management system enables HR to efficiently manage all aspects of recruitment online, easily synchronize job postings to external channels, eliminate repetitive tasks, and significantly increase efficiency and transparency, while ensuring compliance with China’s personal information protection regulations.
• At least 75% of PVM’s previously offline recruitment processes have been migrated online, consolidating information, sharply reducing offline communication, and strengthening continuity throughout the recruitment chain.
• The system acts as a middle platform, driving close collaboration between departments previously responsible for different phases, breaking down operational silos, facilitating data flow, and efficiently handling Offer and Onboarding tasks.
• By providing an internationalized solution, overseas headhunters can use the English version, ensuring seamless integration with global recruitment operations.

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