【JOB PURPOSE】

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

【WHAT WILL YOUR MAIN RESPONSIBILITIES BE】

- In charge of premium line, including marketing campaign, communication planning, channel deployment, sales monitoring and adjustment based on consumer insight, competitor analysis, market trends and opportunities.

- Responsible for driving social commerce business strategy together with cross team, including but not limited to content creation, self-livestreaming optimization, QianChuan short video ecosystem etc.

- Lead IMC campaign execution and potential celebrity/IP/cross-over plan

- Responsible for data analysis of business performance, market campaign, performance media & social commerce.

- Support on budget planning & tracking

【WHAT YOU NEED TO SUCCEED】

Enthusiasm and sensitivity for skincare market and familiar with social commerce ecosystem.

Experiences & Qualifications：

- 3-5 years in marketing role, experience of driving Douyin business is a must

- Experience in campaign, content, livestream operation and Douyin tools.

- Experience in skincare category is a plus

- Fluent in both oral and written English is preferred

Same as above.