Job description

1. In charge of Dove HAIR Consumer Experience

2. Lead Dove HAIR passion points e.g beauty lover, & social campaign & Channel landing mainly includes:

(1) Design and drive omni channel landing for consumer engagement

(2)Support on potential celebrity/IP / cross-over plan

(3)Support on Dove hair MKT production/onsite PSO & POSM landing

(4)Drive Dove traffic to sales conversion

3. Lead Dove esp premium line deployment from out-site to insite/instore

4. Cowork with cross function team, support to drive conversion in different channels / platforms to drive business growth

Experiences & Qualifications

1. Related marketing experience on brand building / brand development 2~3 yrs

2. Working English

Skills

1. Consumer oriented with good consumer insight

2. Drive for results, bias for action

3. Strong accountability and resilient

4. Good team player with influencing skills

Same as above.