Lead and manage the annual media strategies and planning for assigned Beverage brands based on business objectives;

Develop integrated media plans to achieve aligned media KPIs e.g. reach & frequency

Optimize media plans to drive media efficiency and effectiveness

Mange media budget to ensure the usage on track

Act as a key contact for internal and external communication of media campaigns, campaign reviews and media budgets;

Stay ahead of China media trends to drive innovation on digital platforms

Build media capabilities and lead assigned media projects in media science and foundational principles across PepsiCo categories

Literacy: in both spoken & written Chinese is a must;

Good command of English;

Bachelor degree above;

8 years+ media experience in relevant industry; FMCG brand side experience is preferred

In-depth knowledge of both digital and traditional media

Strong strategic thinking and data-driven mindset