JOB RESPONSIBILITIES:

BRAND MARKETING PLAN

Supports the Brand Marketing Plan development and deployment by:

Identify and develop breakthrough communication creative angles for existing and new products that align with social seeding logic, resonate deeply with target consumers, strengthen brand recall, and directly contribute to business conversion

Support the planning, execution and optimization of social seeding across Red and TikTok platforms in accordance with brand campaign phasing, with a focus on driving user engagement and purchase intent

Lead the formulation, execution and performance tracking of cross-channel project deployment plans, closely linking social seeding activities to backend business outcomes to drive brand business growth and market share expansion

WHO ARE WE LOOKING FOR?

Job Requirements:

Resilient and flexible with strong execution capabilities to adapt to dynamic market changes

Proactive work attitude coupled with solid foundational marketing knowledge and skills

Proven ability to develop and implement integrated marketing communication (IMC) strategies to deliver cohesive and impactful brand messaging and drive brand business

Same as above.