BRAND MARKETING PLAN
Supports the Brand Marketing Plan development and deployment by:
• Lead the planning and execution of campaign media amplification and social seeding across Red and TikTok platforms.
• Identify and develop breakthrough communication creative angles to resonate with target consumers and strengthen brand recall.
• Lead the formulation and execution of cross-channel project deployment plans to drive brand business and market share growth.
Job Requirements:
1. Resilient and flexible with strong execution capabilities to adapt to dynamic market changes
2. Proactive work attitude coupled with solid foundational marketing knowledge and skills
3. Proven ability to develop and implement integrated marketing communication (IMC) strategies to deliver cohesive and impactful brand messaging and drive brand business