Responsibilities & Accountabilities

Overall

-       Develop the marketing & event plan/calendar in line with brand strategy and business goals, and maximize A&P to increase brand awareness & visibility, enhance the consumer journey, clients recruitment and retention

-       Event and trade marketing related Budget Allocation, Tracking, and Adjustment

-       Vendor Management & control

-       Industry Insight & Sensitive, Target Audience and Competitors Activities & Analysis

Event

-       Event proposal making, management and execution (Press Presentation and Trunk Show, Exhibition, Landlord event, co-branding projects, VIP dinner, etc.)

-       Closely work with cross functional teams such as Merchandising, Commercial, VM, logistic departments on VIP invitation, event production & visual display, as well as HQ related teams

-       Manage all the third parties and vendors from the vendor creation, contract to on-site execution;

-       Manage event pops inventory;

-       Manage events budget, conduct post event recap and cost analysis

Trade/Partnership Marketing

-       Developing new and nurture existing relationships with key business partners e.g. landlords, wine&spirit, banking, premium cars, and etc in order to support the business.

-       Explore the collaboration opportunities with existing and potential business parters, in line with business goals, products launching, with setting the clear sales target and clienteling strategy

-       Complement to landlord’s calendar, and tie in boutique event/activity to generate traffic and sales contribution

-       Leverage the best resources to maximize store visibility and recruit potential customers;

-       Identify local requirements for trade marketing assets, work closely with Communications, Creative team on trade creative asset development to ensure successful campaign deployment, localize/resize offline assets with related agency partners

Marketing tools & Assets

-       Marketing tools order plan, monitor and budgeting

-       Marketing assets management

-       Gifting development from creative ideas, vendor management, production, delivery, and etc

Requirements

-       Bachelor degree or above, Around 7-8 years' experience in marketing and event in fashion and luxury industry, men’s brand is plus

-       Knowledge about trade marketing, good relationship with shopping mall and landlord, potential partners, execute and oversee trade marketing plans

-       Strong Event experience from management to execution, well organized and good command in project management

-       Good interpersonal skills to make effective communications and excellent teamwork

-       Maintain a sense of urgency and goal orientation, Good with numbers

-       Able to work well individually, without much supervision as well as can collaborate well in a team

-       Strong problem-solving skills, strong sense of initiative

-      Excellent verbal and written communication skills (both English and Mandarin)