WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. In charge of Dove HAIR Engagement Projects Content Creation and amplification

2. Lead Dove HAIR passion points e.g beauty lover, & social campaign & Content creation, mainly includes:

(1) Design and drive omni channel landing for consumer engagement

(2)Drive social transformation with TA / insight / culture / passion points study, and content excellence

(3)Support on potential celebrity/IP / cross-over plan

(4)Support on Dove hair MKT production/media budget planning & tracking

(5)Drive Dove traffic to sales conversion

3. Lead Dove esp premium line content assets generation, development and deployment out-site to insite/instore

4. Cowork with cross function team, support to drive conversion in different channels / platforms to drive business growth、

Same as above.