主要职责
Main Duties
1. 制定整体的数字营销和电子商务工作方向，以帮助提高房间和其他相关的收入。
Set overall digitaland e-Commerce direction to help drive room and other related revenues.
2.为数字销售团队提供持续更新的行业新闻、趋势、问题、网站功能和案例分析，并帮助了解数字营销要点。
Provide on going updates of industrynews, trends, issues, site features and best practices to the digital salesteam and help educate digital marketing essentials.
3.跟踪并管理供应商的业绩情况以及维护客户关系。
Tracking and manage vendor performance, maintain relationship.
4.与收益总监紧密合作，最大化酒店渠道组合和电子商务策略的效率。
Works closely with the Director ofRevenue to maximize efficiencies in hotel’s channel mix and e-Commercestrategies.
5. 数字营销广告、本地渠道、SEO、电子邮件营销、迷你网站和其他辅助收益项目等。
Digital advertising, platformlocalization, SEO, email marketing, mini-sites, and other ancillary revenueprojects, etc.
6.策划、开发和执行数字营销活动，维护所有数字营销渠道（包括携程、微信、飞猪、抖音、小红书、美团等）。
Plan, develop and execute digitalmarketing campaigns, maintains all digital marketing channels (including theCtrip, WeChat, Fliggy, Tik-Tok, Red Book, Meituan etc.)
7.建立数字营销活动目标，衡量活动的表现，根据目标进行评估。
Establish goals, measure performance ofdigital campaigns and assess against goals.
8.通过数字营销活动推动在线流量，如平台营销活动、KOL、推特和直播。
Drive online traffic through digitalmarketing campaigns, such as the platform campaign, KOL tweet and livestreaming.
9.作为酒店数字营销和电子商务相关项目和活动的主要联络人。
Serve as primary point of contact forhotel within the responsible for digital marketing/e-Commerce related questionsand activities.
10.制定年度数字营销计划和整体的战略计划，确保SEO, PPC，移动和展示活动的ROI目标的实现。
Develop annual business plans for hotelto ensure comprehensive strategic recommendations and ensure ROI goals areachieved for SEO, PPC, mobile, and display activity.
11.管理数字营销活动的内容，包括酒店网站，确保内容是最新和优化的。
Manage oversee content for hoteldigital activities including the property’s websites, ensuring content is up todate and optimized.
12.该职位将通过开发数字营销和电子商务项目来支持酒店市场营销，主要目标是增加转化率和收益。数字营销工作将包括：搜索引擎营销(包括PPC和SEO)，移动营销，展示广告，电子邮件营销，通过企业渠道营销，并协助战略社交媒体规划。该职位也将监督电子商务活动，包括酒店网站、应用程序和迷你网站的战略管理。
This positionwill support hotel marketing by developing digital marketing and e-Commerceprograms, with the primary goal being increased conversions and revenue onHyatt.com. Digital marketing efforts will include: search engine marketing(including PPC and SEO), mobile marketing, display advertising, emailmarketing, marketing via corporate channels and assisting with strategic socialmedia planning. This position will also oversee e-Commerce activity includingthe strategic management of the hotel’s website, apps and mini-sites whereapplicable.
