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KEY RESPONSIBILITIES
Sales Management
- Monitoring north area’s performance to achieve monthly/yearly sales target
- Monitoring Boutiques KPI performance to propose action plan
- Proposing, implementing and administering sales contests / incentive programs, and reporting results
- Analysis sales through different reporting and prepare actions accordingly
- Collect feedbacks on market trends; competitor’s information; sales activities; customer needs or product quality issues to improve for strategic plan
- Provide first- hand information concerning commercial projects
- Participating in the definition of the animation and promotion calendar
Retail Operations
- Monitoring boutique POS; operating policies and procedures comply with RCCL’s requirements and the Group’s policies
- Ensuring management of teams under responsibilities: assigning clear missions; defining roles and responsibilities; ensuring the organization and tenure of key rituals and regular meetings
- Standardizing boutique service/ after sale service criterion and procedure to improve customers’ satisfactions
- Supervising operations for New boutique openings, in coordination with related departments and boutique manager (work progress / required stock level before opening / delivery time)
- Maintain good relationship with landlord and support negotiation with them on mall promotion & business terms
- Full accountability for store profit and loss.
Brand / Store image
- Ensuring boutiques’ image aligned with the Brand standard
- Developing a boutique facilities maintenance program in collaboration with VM
- Monitoring staff grooming to meet the Brand standard (for being Chloe ambassadors)
- Cultivate the team's awareness of luxury and maintain the brand image in terms of risk control both on social media and in offline services.
Stock Optimization
- Ensure stock optimization and perfect flow of merchandising
- Ensure a sense of urgency and immediate reactivity to stock issues
- Ensure boutique to boutique transfer requests are coordinated
- Be capable of formulating sell-through rate plans and actions in the product categories that are part of the company's strategy
People
- Build boutique managers competencies
- Manage Boutique managers by monitoring and evaluating performance, and by conducting corrective or disciplinary actions
- Provide training, coaching & feedback for team career development
- Communicating the Mason’s objectives with boutique managers / staffs
- Supporting boutique managers for people management with RCCL Employee Handbook and Chloe SOP
- Conducting annual appraisal interviews of direct reports, ensure succession planning in placed through the identification of individuals with potential in order to satisfy future organizational needs.
- Enhance a sense of belong creating a positive environment to purse a stable retention and turnover reduction
- Retain people by motivating team to gain job satisfaction
- Identify FTE needed to maximize the sales
- Coordinating by RCCL HR team to ensure effective recruiting
CRM
- Evaluate competitors, develop effective networking across the brands and ensure share knowledge & understanding of business sector trend
- Ensure boutique managers work in building effective relationship of staff with new & existing customers
- Provide excellence customer service in alignment with Chloe Moments
- Supporting the Boutique Mangers to build up Clienteling culture.
- Supporting the stores on events and brand activities on commercial target achievements
- Analysis CRM KPIs through different reporting and prepare actions accordingly
KPIs
Key Performance Indicators are standardized and relevant quantitative or qualitative indicators that reflect on-the-job performance. They can be used as part of day-to-day monitoring and can evolve regarding specific needs. Part or all of them can be specifically mentioned in the annual objectives.
- Minimum of a Bachelor Degree
- In depth knowledge of product and industry
- Excellence understanding of the selling process and of customer behavior
- Minimum 8 years’ relevant working experience in retail management
- Have above 3 years’ working experience in luxury brands is a plus
- Good English skill (writing, speaking) is plus.
- Strong analytical and presentation skills, excellent communication and interpersonal skills
- A team player with the ability to influence, motivate and set an example to others
- Strong force and good ability on problem solving
- Computer skill (proficient in MS office)
- Energetic with the flexibility of travel.