Overall

-       Develop the communications strategy in line with brand strategy and business goals, and maximize A&P to increase brand awareness and visibility.

-       Conduct the 360 communications calendar & contents with cross functional teams, deliver the same messengers to both external and internal parties

-       PR, Media Budget Allocation, Tracking, and Adjustment

-       PR Agency management

-       Social Agency management

-       Media Agency management

-       Industry Insight & Sensitive, Target Audience and Competitors Analysis

PR

-       Maintain and develop press relationship to increase brand exposure among selected media platforms including print, digital and social media. Ensure the effective delivery of brand messages to contribute both quantity and quality of brand coverage.

-       Develop and implement the media, VIPs collaboration to support key brand moments and products launches

-       Develop and implement communications activities including but no limited to fashion show, presentation, domestic and oversea press trips, social campaigns, and etc

-       PR samples management – samples order, delivery tracking, seeding & dressing plan

-       VIPs communities development & relationship maintenance including but not limited to celebrities, influencers, talents, and etc

-       VIPs campaign development, implementation, and management

-       Supervise press release translation; write up, distribution and follow up to ensure maximum exposure

-       Timely prepare related campaign reports, and regularly reports such as weekly, monthly, quarterly, yearly reports, and ad-hoc reports

Social

-       Local social campaign development and implementation

-       Oversee brand local social accounts daily operation and performance

-       Stay up to date with latest social trends/technology in social, design and applications, competitors social strategy and projects analysis

-       Timely prepare related reports, regularly reports and ad-hoc reports

Media

-       Develop and implement the media plan to maximum the brand awareness and visibility, and support the key brand moments and product launch, including online and offline channels

-       Develop and maintain the relationship with key media advertising team, to obtain the better media resources, or any collaboration opportunities from them

-       Timely prepare related reports, regularly reports, ad-hoc reports, and industry trends, and practices.  

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Requirements

-         Fluent in both English & Chinese

-         Over 6 years related experience in fashion luxury industry, men’s brand is plus