Responsibilities of the role:

• Execute media solution campaigns, ensuring on-time and high-quality delivery.
• Currently serving fashion clients, with potential expansion into other verticals.
• Primary operational platforms are WeChat and Xiaohongshu, with possible expansion to additional platforms; must stay responsive to new platform dynamics.
• Conduct pre-campaign performance assessment; monitor campaigns in real time during live phases, make dynamic optimizations, and produce routine tracking reports (daily/weekly).
• Proactively identify and resolve operational bottlenecks (e.g., scheduling conflicts, asset issues, platform constraints) by coordinating with internal stakeholders and media partners to ensure campaign KPIs are met.

What you’ll need:

• Bachelor’s degree or above in Marketing, Advertising, Communications, Data Analytics, or related fields.
• 3+ years of experience in digital marketing or media operations; experience supporting fashion/lifestyle brands is a strong plus.
• In-depth understanding of WeChat ecosystem and Xiaohongshu’s content & ad mechanics.
• Strong analytical skills with advanced Excel proficiency; familiarity with social analytics tools.

Excellent cross-functional communication and project ownership; able to work independently in a fast-paced environment.