公司简介
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
• Key contributor to support playbook development and run playbook deployment workshops
• Track playbook execution and make sure KPIs are followed by MUs and GTM team. Tracking include who to play (customers priority), how to win (GTM model, perfect store, investment model, campaign support), and what to play (optimal portfolio solution, perfect store), etc.
• Support Customer Marketing Manager Design product portfolios, pricing strategy, marketing tools, channel/customer campaigns for all 15 sub-channels
• Collect needs from NKA managers and regional sales and streamline into synergized campaign calendar
• Lead third party agency to execute campaigns across regions/customers
• Lead and optimize IPAR procress to accelerate new SKU launch schedule
• Act as central leader of product solution for regional bidding, to create specialized pack size or bundle pack. The work includes pack design, pricing, value chain, supply chain coordination, etc.
• Support and execute global/national big customer sell-in or innovation workshop
• Support KAM to achieve high order fulfillmet rate by deep engagement with supply chain
• Coordinate customer marketing budgets
• Take charge of A&M contract process
• 4+ years in Food and Beverage industry
• 2+ years strong sales or trade marketing background
• Strong background in innovation, trade marketing, commercialization, or marketing experience
• Strong strategic thinking and analytical skills
• High degree of Planning and Execution Skills with detail oriented mindset
• The ability to build up new business and ways of working from scratch. Self-starter, self-motivating
• Good verbal and presentation skills and communication skill to deal with different types of customers, functions, and MUs