Design and deliver Lay’s mega brand consumer engagement strategy:

•Support total engagement plan strategy planning and landing

•Develop business model and drive cross function endorsement

Elevate Lay’s brand distinctiveness:

•Identify brand problem-to-solve and develop brand building strategy among young cohort, including media and social plan

•Evolve creative excellence and take full leadership of quarterly campaign planning and landing

•Design elevated brand experience with full year cross brand collaboration plans

•Independent project leadership to bring cross-functional teams together to deliver OTIF

•Strong creativity and sufficient experience of driving creative excellence to unlock new ways of brand communication

•Strong influential skills in managing cross functional partners and global partners

•Professional working proficiency in English is a must

•Solid knowledge of marketing innovation / campaign development / consumer Insights / market research

•8+ years of proven experience in marketing, preferably with FMCG

•Passionate on brand marketing and innovation

•Strong data analysis skill, logical thinking with a clear mind

•Very committed and accountable with a high sense of responsibility to follow things regardless of challenges

•Great collaboration and communication skills

•Creative, open minded and digital savvy