公司简介
Key Responsibilities:
* Strategic Insights Leadership:
* Proactively develop and refine L'Oréal North Asia’s market and consumer intelligence strategy, including the identification of key opportunities, consumer insight generation, and the implementation of methodological innovations across North Asia markets (China, Japan, Korea, Taiwan).
* Translate complex data analyses into clear, actionable recommendations that directly inform and influence the group's, divisions', brands', and categories' growth strategies, ensuring market and consumer considerations are at the core of every decision.
* Advanced Data Analysis for Market Intelligence:
* Lead the systematic collection and rigorous analysis of diverse North Asia market data sources, including but not limited to industry panels, socio-economic indicators, cultural trends, demographic shifts, retail dynamics and consumer evolution.
* Leverage advanced analytical techniques to identify patterns, predict future trends, and uncover hidden opportunities within vast datasets.
* Be able to think from a North Asia holistic view while respect the market specific scenarios at the same time.
* Ensure the highest standards of data quality, accuracy, and integrity.
* Trend Spotting & Opportunity Identification:
* Organize and conduct in-depth strategic watch, meticulously monitoring emerging consumer behaviors & shifts, competitive moves in the broader retail environment, and innovative new business models.
* Proactively identify major market trends and disruptive forces to detect untapped growth opportunities for L'Oréal's portfolio in North Asia.
* Agency & Stakeholder Collaboration:
* Effectively manage relationships with external agencies, ensuring the correct implementation and application of L'Oréal’s methodologies while adapting them to the specificities of the North Asia markets’ context.
* Collaborate seamlessly with local and Global CMI teams, ensuring efficient transfer of local market data and fostering the exchange of best practices between markets to elevate our collective intelligence as One North Asia.
* Influential Advisory & Communication:
* Act as a trusted advisor to senior management and marketing teams, enhancing their expertise and knowledge of the North Asia markets, omnichannel landscape, geographical nuances, and evolving consumer preferences.
* Construct and communicate concise, impactful messages and data-driven narratives for senior leadership, facilitating the integration of critical insights into key strategic decisions.
Key Qualifications:
* Bachelor’s or master’s degree in Business, Marketing, Statistics, Data Science, or a related field.
* Proven experience (5+ years) in market research, consumer insights, business intelligence, or data analysis.
* Demonstrated expertise in cross market data analysis, with project management knowledge and skills.
* Highly data-sensitive with exceptional analytical skills; a natural ability to extract meaningful insights from complex and often unstructured data.
* Proficiency in data analysis tools (e.g., Excel, SQL, Python/R, Tableau/PowerBI) , experience with market research companies (e.g., Nielsen, Kantar, global/local data providers) is a plus.
* Fluent in English and Mandarin Chinese (both written and spoken).
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