公司简介
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
•Support Pepsi Zero Sugar on-line digital & social key creative assets and below-the-line activations including Packaging/POSM design, on-ground program development, and bottler alignment.
•Drive ZS NPD Treats project landing, including online social campaign key creative development and offline experiential landing
•Lead Pepsi OPKA campaigns & activations, including key asset development, activation execution, and customer coordination.
•Coordinate beverage PR annual planning, PR activations and PR tracking & crisis management. Drive both internal coordination with different brands, and external agency execution
•Management AFH Music Arena social planning & monthly activations
•Support on critical business plan development: JBP, AOP, QPP
•Support on monthly business shipment/ Nielsen/ Kantar tracking
•Manage A&M budget and contracts to assure full alliance with financial control policies and executed accordingly to China region DOA
•Strong project management skills to manage multiple campaign timelines and deliverables
•Alibility to translate consumer insight to creative idea, and interpret creative briefs and contribute to brand-aligned content development
•Equipped with analytic skill with internal reporting dashboard and key implication to sum up in Excel and Power point
•Ability to coordinate across internal teams, external customers & external agencies with professionalism and clarity
•Clear and concise written and verbal communication
•Able to work in a fast-paced environment and adapt to shifting priorities