Support IP collaboration and campaign development accordingly:

•Support IP strategy set up, support interpretation of campaign idea to lift-and-shift strategy, rolling-out to all IB markets

•collaboration resources negotiation and alignment of both internal and bottler to meet business objective

•Asset development, incl. but not limit to product package design, IP-tailor made assets, premiums, trade materials design, etc.

•Campaign mechanism design with IMC landing, The campaigns shall well balance brand growth together with bottler.

•Regular tracking and review of the project to help develop clear vision of the execution qualities and learnings for long-term brand growth

•Lead all related Admin process incl. Budget, PO/PR, contract

•Bachelor degree or above;

•5 years+ marketing experience, brand-building development, advertising development and execution experience required, better to have IP collaboration expertise

•Strong sense of creative, in-tune with teen values / culture / trends

•Knowledge of beverage industry fundamentals and franchise model

•Literacy in both spoken & written English as must

•Strong presentation and persuasion skills; drives for results and establishes priorities; Collaboration and communicates productively