公司简介
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
•Develop Pepsi premium portfolio activations, including traditional trade/E-com/ OP channels/ O2O etc. touch points for consumer & customer communication
•Lead on campaigns’ below-the-line activation including pack/POSM design, on-ground program development, and bottler alignment
•Support on developing and alignment thematic campaigns
•Support on developing campaigns’ creative platform including digital touch point for marketing communication
•Support on critical business plan development: JBP, AOP, QPP
•Support on monthly business shipment/ nielsen/ kantar tracking
•Manage A&M budget and contracts to assure full alliance with financial control policies and executed accordingly to China region DOA
•Strong project management skills to manage multiple campaign timelines and deliverables
•Alibility to translate consumer insight to creative idea, and interpret creative briefs and contribute to brand-aligned content development
•Equipped with analytic skill with internal reporting dashboard and key implication to sum up in Excel and Power point
•Ability to coordinate across internal teams and external agencies with professionalism and clarity
•Clear and concise written and verbal communication
•Able to work in a fast-paced environment and adapt to shifting priorities