Job Title: Head of Regional Group Marketing China

Department: Regional Group Marketing office - China

Reports To: Regions - Marketing Director

Location: Shanghai, Mainland China

Company Background:

Richemont is a leading global luxury group encompassing prestigious Maisons such as Cartier, Van Cleef & Arpels, Montblanc, Piaget, IWC Schaffhausen, Vacheron Constantin, and many more. With a portfolio of 29 international luxury Maisons and businesses, Richemont holds strengths in jewellery, luxury watches, fashion & accessories, and writing instruments.

Department Background:

Richemont Group Marketing supports the Group and its Maisons in developing and nurturing their brand equity. To achieve this, the department is structured into five specialized sub-departments: strategic planning, market intelligence, media, strategic communications and partnerships, and client marketing. 

The Asia Pacific Group Marketing office represents horizontally all group marketing functions within the region except the Strategic Planning fostering close collaboration with Asia-Pacific subsidiaries and headquarters. You will be part of this dynamic, fast-paced, and international team, with members located across Hong Kong SAR, China, Shanghai, Singapore for APAC and Paris, Geneva, and London at global level.

 MAIN PURPOSE 

The Head of regional Group Marketing China leads and drives the marketing corporate organization for Mainland China. 

The role is one of player/coach where the individual both manages a team a marketing expert as well as leading one or several key initiatives.

 The role mentors the team (x2) to deliver on the mission with excellence across the 4 pillars of the department namely: Industry and competitive insight, Decoding consumers, Support Group/Maisons visibility and performance, Enhance client experience.

The role collaborates with multiple internal and external stakeholders, including the Maisons and corporate business teams. 

KEY RESPONSIBILITIES:

• Strategic Leadership: Support and implement the regional Group Marketing APAC strategy for Mainland China, ensuring alignment with overall Richemont Group Marketing (RGM) strategy. 

• Team & Operations Management: Define and lead the expert regional Group Marketing China team. Identify data-driven marketing and branding strategies to support the Group and the Maisons, consistent with the department's four pillars. Translate market research, forecasts, competitive analyses, and consumer trends into actionable insights. Manage the department's budget and expenses for the market.

• Stakeholder Influence & Community animation: Lead cross-functional projects, fostering collaboration with Maisons and regional Group functions as well as achieving outcomes. Advise the Group and Maisons on marketing, communications, and client strategies. Influence decision-makers with data-driven insights and build strategic relationships for successful implementation.

 Actively animate communities of practice, facilitating transversal knowledge sharing, leading taskforces, and organizing summits with global, regional, and local peers to foster collaboration and elevate collective expertise

KNOWLEDGE, SKILLS AND EXPERIENCE:

• Education: University graduate (e.g., management, business, strategy).

• Expertise: 10+ years of progressive experience in marketing, with at least 5 years in a leadership position. Experience on/with the key expertise of client marketing/client data topics, preferably within luxury, retail, or a similar industry.

• Leadership & Management: Strong managerial skills in resources and projects. Strong leader capable of managing, mentoring, and coaching a lean team while supporting multiple layers of stakeholders.

• Analytical & Strategic: Organized, structured, comfortable with figures, and adept at multitasking. Creative, constructive thinker with a client-centric mindset. Capable of long-term strategic thinking and immediate issue resolution.

• Communication : Exceptional communicator, able to articulate complex ideas to all levels and effectively manage stakeholders. Proven ability to influence decision-makers and drive cross-functional initiatives.

• Execution & Transformation: Demonstrable ability to drive corporate marketing initiatives and frameworks, enabling successful business delivery and transformation across the Group and Maisons. Autonomous, rigorous, and a collaborative team player.

Perimeter: Mainland China

 Languages: Fluent in Chinese and English; French is a plus.

Travel Requirements: Approximately 30% travel