MAIN PURPOSE

The Event Director is a creative and strategic leader responsible for the end-to-end creation and execution of all Maison events outside of retail touchpoints.

This role requires a profile with an impeccable aesthetic, a profound understanding of the luxury landscape and an unwavering commitment to perfection.

Develop Cartier’s Image, Identity and Reputation in China by translating the Maison’s DNA into immersive, multi-sensory events that will resonate at national and international level – from Image building events [product launches], Brand booths during local fairs, to large scale High Jewelry events and galas.

Responsible for conducting a constant competitive venue scouting and providing a proactive curation of nationwide exclusive venue portfolio of bespoke options for key event segments [12-months pipeline]

Ensure every event is flawless, on-brand and creates lasting emotional connections, supported by a strong behind-the-scenes orchestration.

KEY RESPONSIBILITIES

1. Strategic leadership & Vision

• Implement a multi-year event strategy that aligns with Region’s objectives, marketing campaigns and business growth targets.
• Collaborate closely with HQ to adapt and localize creative event concepts ensuring they align with Maison standards while resonating with regional audience and market nuances.
• Conduct post-event analysis, measuring ROI and guest sentiment to continuously refine and improve the event strategy.

2. Creative Concept & Development

• Lead the creative process, developing clear briefs for innovative, original and breathtaking event concepts.
• Curate all aspects of the event environment, including venue selection, décor, lighting, sound, floral arrangements, entertainment and gastronomy, with an obsessive attention to details.
• Foster and manage relationships with top-tier creative partners, including artists, chefs, and design & production agencies.

3. End-to-End Event Execution & Production

• Oversee all logistical planning, budgeting and on-site execution for a diverse portfolio of events, ensuring flawless delivery from conception to completion.
• Manage with discipline event budgets, negotiating contracts with vendors to secure the best value without compromising quality, in close collaboration with Group Procurement team.
• Implement rigorous project management timelines and contingency plans to mitigate risks.

4. Team leadership & Development

• Lead, mentor and inspire a high performing events team, fostering a culture of excellence, creativity and accountability.
• Manage external agencies, and on-site staff ensuring they adhere to Maison’s standards of service.
• Work in close collaboration with all MCC and commercial/HJ department to fully integrate the event strategy in the global Maison strategy.

COMPETENCIES

• 15+ years of progressive event management experience, with a minimum of 5 years in a leadership role within the luxury sector (e.g. Fashion, Fine watchmaking and Jewelry, premium hospitality, ultra-high-net worth services, Design Agencies or Fine Art)
• Proven track record of designing large-scale, high-budget, high-profile events for a discerning audience
• An extensive book of premium vendors, venues and creative partners nationwide and even worldwide
• Exceptional financial acumen with experience managing complex budgets
• Superior Management skills with the ability to manage multiple projects simultaneously under pressure

SKILLS & PERSONAL ATTRIBUTES

• Impeccable taste & Aesthetic sense: an innate eye for quality, design and detail
• Strategic Thinker: able to see the big picture and connect events to broader business goals
• Exceptional communicator: polished, persuasive and articulate in both written and verbal communication
• Fluent in English and Chinese. French is a plus
• Problem-solving skills and able to make decisive decisions in high-stakes situations
• Absolute professionalism and able to handle sensitive information with the utmost discretion
• A genuine passion for luxury and deep understanding of the codes, history and evolving landscape
• Leadership presence