公司简介
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
•Business plan development and deployment according to AOP, to deliver business growth target
•Accountable for innovation projects of Quaker basic hot platform, to support market share growth and NR/NOPBT delivery.
•Lead portfolio solution for top priority emerging customers, e.g. Club format, premium supers, etc.
•Lead annual gifting plan for both online and offline
•Lead marketing campaigns when it’s required according to the hot base platform product line business needs, and support channel activities and T2T in perspective of mkt
•Identify solutions and make recommendations to improve effectiveness based on business performance monitoring.
•Continuously optimize portfolio mix, including proposition, product, package, price, place, and promotion, with sophisticated analysis of competitive lens.
•Bachelor and above, at least 3 years working experience in marketing
•Experience in FMCG multi-national companies, passion in food and beverage category
•Trackable records in NPD projects, be familiar with NPD process and logic, and has ability to leverage market insight to craft new product
•Strong analytical skills with process-oriented mentality
•Strong cross-functional leadership and collaboration skills
•Strong communication and project management skills
•Good business acumen and good beauty sense