Choreograph is WPP’s global data products and technology company, dedicated to revolutionizing marketing by building the fastest, most connected data platform that seamlessly bridges marketing strategy and scaled activation.

Partnering with agencies and clients, we unlock the value of data by integrating technology, data, and analytics capabilities. Our solutions are delivered through the Open Media Studio, an AI-enabled media and data platform designed for the next era of advertising.

We are endlessly curious. Our team of over 1,000 thinkers, builders, creators, and problem-solvers operates across 20 markets worldwide.

ABOUT THE ROLE

The Director works closely with clients as well as internal Planning and Investment teams to develop cross-media measurement strategies. This role requires a strong grasp of media analytics tools and a deep familiarity with internal technologies to identify project opportunities and interpret results effectively.

This position involves managing client-facing performance measurement presentations, overseeing data governance, designing and testing measurement frameworks, and ensuring all deliverables meet client requirements.

YOUR IMPACT

You will provide thought leadership in measurement strategies, with core responsibilities that include:

l Leveraging extensive experience in media metrics to evaluate campaign effectiveness and key performance indicators (KPIs).

l Demonstrating expertise in media data fundamentals such as reach, TA%, and budget allocation logic to drive the advancement of Media Data Lake (MDL).

l Applying advanced knowledge of AI in marketing, with a specialized understanding of the China marketing intelligence landscape, including programmatic buying, DMP/CDPs, and marketing automation systems.

l Leading performance measurement initiatives and delivering actionable insights (e.g., monthly reporting, QBRs). You should excel at extracting compelling narratives from data, showing strategic thinking, and translating complex information into actionable business insights.

l Evaluating vendors, technologies, and advertising opportunities across the third-party measurement landscape (e.g., cross-media measurement, attribution, match market testing).

l Achieving mastery in proprietary Choreograph tools and systems, including analytics platforms focused on measurement, data visualization, and data quality.

l Developing and executing comprehensive measurement and outcomes frameworks (e.g., total portfolio, campaign-level, test-and-learn approaches).

l Managing both internal and external client relationships to guide analytics engagements and deliver high-quality presentations to global stakeholders with exceptional proficiency in English (both written and verbal).

YOUR QUALIFICATIONS

l Bachelor’s or advanced degree in Statistics, Economics, Business, Mathematics, or related Sciences is preferred.

l A minimum of 7 years’ experience in advertising or marketing.

l Strong analytical and problem-solving abilities.

l Exceptional written, verbal, and presentation communication skills in English.

l Proven ability to build and maintain collaborative relationships with cross-functional teams.

l Demonstrated ability to manage competing projects and prioritize deliverables effectively.

l Experience with several of the following tools and platforms is highly preferred:

a)       Data Processing, Modeling, and Visualization Tools – SQL, Python/R, Power BI, Tableau.

b)       Ad Monitoring and Web Analytics – Nielsen, Google Analytics.