To increase company sales by generating specific activities for retailers through leveraging global brand positioning

and category penetration.

- Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category

business objectives

- Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking

budget and commercial targets

- Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments

- Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team

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