This role will take charge mainly the BB Part of BSM core category.

Key responsibilities will incl.:

• To support LM to identify SOG of responsible category from external market, competition landscape, TA’s behavior movements to develop growth strategy

• Plan and execute integrated brand communication activations independently, incl. yearly communication content building, media/social strategy, digital campaign/offline event etc., to successfully amplify brand image and leading to high-effective sales conversion.

• Good project management and agility to lead cross team (RD/SC/Procurement/Fin) to deliver product and brand image upgrade project within timeline, which will include upgrading the product package, label, claim and other product assets.

• Also need to keep an close eye on market movements, identify new opportunities and challenges, co-op with sales team to deliver quick and effective solutions to boost business growth.

• Responsible for annual budget, campaign post evaluation and P&L.

Qualifications & Skills:

• Bachelor’s degree above, 3-4 years’ of marketing experience minimum (relative experience in Foods & Beverage related industry, or relative BB experience will be a plus).

• Result driven and growth mindset.

• Strong ownership is a must, can work actively and independently with a high standard.

• Good communication, project management and executions, good business analytical skill and problem solving skills.

• Demonstrating strong learning capabilities on new skills, new methodology etc.

• Embrace changes and challenges, be agile to find new solutions.

Same as above.