历峰集团 · Van Cleef & Arpels 梵克雅宝

Marketing Director

上海

今天 13:05 更新

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职位属性

招聘类型:社招
工作性质:全职

Who are we?

A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment!

Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise.

At Van Cleef & Arpels you will be surrounded by passionate experts and will contribute to many new projects which allows our Maison to regularly reinvent itself.

At Van Cleef & Arpels, we are proud to hire talents from many different backgrounds and experiences. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. 

 

Are you a good match?

You have hold a Bachelor Degree with over 10 years product marketing experience in luxury industry, with at least 6-8 years in management role. You have strong strategy thinking, understand the luxury industry, and skill in identifying potential business opportunities coherent the Maison strategy. You have the experience in team management aligned with the long-term vision. You have good command of written and spoken Chinese and English. 

 

What are we expecting from you?

Reporting to Marketing & Communication Director. You will be responsible for analyzing market info to formulate, execute, and manage effective product marketing strategies for Van Cleef & Arpels in China. You should lead product marketing team as consumer centric platform from solid consumer and competitor insight identification, categories strategy, product campaign communications and business landing, orchestrate with other functions to install the product pillar and drive the business. In this function you will:

Local market product marketing strategy 

  • Develop local product marketing long-term and short-term strategy in line with global strategy and ensure the specific adaptation to local context and challenges
  • Strong orchestrate for all cross functions for product pillar development
  • Build local portfolio strategy to support business growth and Maison identity
  • Understand Maison business and well balance all sales channels (retail, online retail, etc)
  • Provide marketing intelligence sharing HQ/regional on frequent basis to ensure Maison’s strategy in line with local needs

Implementation of marketing strategy

  • Drive excellent implementation of marketing & product category strategies to support the overall VCA business goals and client experience
  • Conceive yearly marketing plan around new product launches and possible animation / promotion
  • Take initiative to communicate with APAC regional office and HQ and to involve other department to set up effective and creative action plans
  • Prepare yearly budget and sales construction of all product lines and to recommend A&P budget planning to maximize business impact

Team Management

  • Develop each team member for future Maison needs
  • Delegate properly task to each member and to ensure the good balance of workload within the team and develop synergies for a better exchange of knowledge and experiences


More than a role…. We recruit for a career!

By joining Van Cleef & Arpels you will be part of a Maison where employee career development is at the heart of our ambition. 

Upon your arrival, you will be immersed in our enchanting world with trainings on our history, know-how and creations.

 

The recruitment process

Send your application online.

If your profile matches our search, you will be contacted by our HR team for an interview.

Along the recruitment process you will meet HR, Marketing & Communication Director, Regional & HQ Team, and Managing Director, China.

职位要求

  • 学历要求:本科
  • 管理经验:需要