- Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth;
- Comprehensively understand the market and customer dynamics in assigned key account to provide excellent services to customers and build up strong working relationship with customers;
- Work with Field Sales to deliver revenue and volume targets for the key account channel by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions);
- Develop/use tracking and reporting tools to monitor the sales performance
- Support superior to negotiate the key account annual contract;
- Monitor and manage annual trade expenditure to help superior control the ROI;
- Analyze and define the account growth opportunities, make proper suggestions
to superior for decision making
- Analyze and review business data to provide further improvement action plans
- Identify potential opportunities, communicate those and recommend possible solutions to superior
- Work out customized promotions in assigned account aligned with Marketing & Trade Marketing
strategy;
- Work out analytical report for quarterly and review annually new items investment;
- Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best
in-store performance
- Ensure that all the brands and assortments are properly listed, implemented and merchandising;
- Monitor and check store’s performance to ensure store implementation as company policy;
- Pro-actively coordinate related departments for market information and support;
- Share monthly OFR tracking report with operation team;
- Communicate OOS tracking report with relevant parties;
- Champion and embed GCS understanding, control, ownership
and execution within GCR to achieve an effective audit rating
- 与O2O负责人一起制定平台策略，生意计划，确保可持续增长
- 全面了解市场发展以及与客户保持紧密合作，主导T2T会议以及年度框架合同签订
- 针对平台生意的增长机会进行分析规划，制定符合公司的决策
- 与前线销售/渠道营销/线下客户经理一起确保完美门店执行
- 负责相关数据的分析追踪（业绩/上架/分销/曝光）
- 确保生意执行符合合规要求
