Business Context and Main Challenges of the Job:

 In charge of the marketing work of specific product line on certain channel, under the organization of National Business Unit marketing team.

 In charge of translating IBP, BMP, into the JTBD of the specific product line, and lands with respective marketing initiatives, and to meet company goal setting.

 Cooperate with cross-function team land the business agenda, including CSP, CMI, Media, Sales team.

Main Accountabilities:

 BRAND MARKETING PLAN

 Plan and land integrated brand marketing initiatives for the product line or for any specific channels, which is corresponding to the I/O and brand JTBD.

 Support the business agenda of product line from a marketing perspective, plan and land activities / assets etc. to support the business growth.

 With Customer Development, sets product line MMO, MCO, business KPI and identify relevant in-store solutions.

 Engage with key customers alongside Sales team.

 Monitors product business performance to implement appropriate plan changes.

Attitudes / Skills we like:

 Develops and execute product line marketing initiatives that build the business

 Business acumen, P&L sense

 Interpersonal skills (stakeholder management) for better x team cooperation

Key Interfaces:

 CSP and Customer Development

 CMI, Finance, Media etc.

 Brand Building (us) & Brand Development Team (BG)

 External agencies

Experience required:

 Minimum 2-3 years relevant experience

 Marketing activity planning / execution (e.g, Social, EC, digital planning) as a plus

Same as above.