梅特勒 托利多 · MO Support

20718-Digital Marketing Specialist

薪资面议  /  上海

今天 13:56 更新

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职位属性

  • 招聘类型:社招
  • 工作性质:全职
  • 性质:其他

职位描述

* Search Engine Marketing

* Based on customer persona in different business and platform, support leaders to formulate long term and short term strategies and implement plans for eTeam by internal and external resource.

* Coordinate internal resource, cross-division marketing resource and third-party operation resource to implement plans to generate more leads and increase the leads quality.

* Execute Search engine marketing advertising and develop search engine keywords promotion plans and strategies.

* Collaborate with global teams to obtain high-quality customer engagement resources and conduct targeted promotions through localized production.

* Continuously improve customers’ digital experience through data analysis, content optimization and other methods to convert more leads.

* Promote the use of AI tools through global cooperation, empowering product, industry, marketing and sales to improve more efficiency.

* Marketing Intelligence

* Monitor competitor activities, pricing strategies, and market shifts to inform marketing and sales decision-making.

* Continuously providing national macroeconomic statistics and market trends report to leadership for decision.

任职条件

* BS/MS degree in marketing or related field

* At least 1-3 years working experience in digital marketing, medical device industry background or social agency background will be preferred.

* Knowledge of social media is an advantage.

* Good experience of e-commerce & SEM/SEO

* Excellent oral and written communication skills in both English and Chinese.

* Demonstrated organizational skills: the ability to handle multiple projects simultaneously and meet strict deadlines. Strong verbal and written communication skills, attention to detail & accuracy.

* Ability to work well independently as well as in a cross-functional team. Ability to work in a fast-paced environment with high sense of responsibility, patience and confidentiality.

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