Digital strategy planning

 Develop and implement digital marketing strategies aligned with marketing objectives and target audience in the suncare market.

 Identify digital channel and platforms suitable for reaching and engaging with the target audience

 Drive brand awareness, audience engagement and sales growth through digital communication

 Know the digital media trend and connect with consumer insights, especially on Douyin.

2 Content creation and management

 Ensure the digital content is aligned with brand messaging, catch the social trend and best practices on traffic driven

 Oversee the creation and optimization of digital content inducing social media video, copies and re-edit video plan.

 Collaborate with internal teams and external agencies to develop compelling content that resonate with the target audience

 implement A/B testing, multivariate testing, and other optimization techniques to improve performance and effectiveness

3 Social media and campaign management

 Regular social media daily execution with optimization on KFS allocation and KOL selection matrix keywords for covering and key audience targeting.

 Drive one consumer journey experience with a closed loop , especially on Douyin

 Plan and execute digital campaigns to drive brand AIPL asset accumulation and conversion rate.

4 Performance analysis and optimization

 Track and analyze key performance indicators (KPls) for digital campaigns including impression, conversion rates, engagement

 Monitor the consumer behavior change to improve communication development. Explore and find business growth opportunities from consumer data analysis.

 Prepare regular reports and presentations on performance, highlighting key metrics, insights, and recommendations for improvement.

 Budget/ROI management and KPI management.

• Bachelor’s degree in marketing, Communications, Business, or a related field.

• 5+ years of experience in digital marketing, with a focus on Douyin.with strong understanding of Douyin's algorithm, features, audience, and marketing best practices.

• Experience in developing and executing successful marketing strategies and campaigns.

• Excellent creative skills, with the ability to develop engaging content ideas and concepts.

• Good communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.

• Strong organizational and time management skills, with the ability to manage multiple projects and deadlines, plus Commercial awareness

• Strong ownership and open mind to corporate with both internal and external partner

• Fluency in English (both written and spoken)