1. Support brand manager on brand strategy planning (IBP) and execution
- Understand and translate the brand strategy plan into portfolio marketing and execution plan, including TA, demand space, brand communications, online / offline and social activations
- Plan and execute particular brand building projects and activations
2. Portfolio management & brand building projects
- Design E2E consumer experience of the product, including marketing support, media / social planning, etc.
- Cowork with cross function team, to take care of specific product line’s business, lands marketing initiatives on different channels / platforms to drive business growth
- Cowork with Media, and agency partners, to Lead social, campaign, online offline activities of the product line
3. Other brand building related projects