•Lead NAMA brand communication strategy to further double down on the business growth

•Deliver annual marketing calendar for NAMA including content, media, celebrity/ IP assets development and landing omni-channel

•Lead platform of new to reimagine cola and build future-proof portfolio and new engagement model

•Lead Pepsi 文旅strategy to drive penetration in OOH

•Support brand lead on critical business plan development: JBP, AOP, QPP & IMC

•Manage A&M budget and contracts to assure full alliance with financial control policies and executed accordingly to China region DOA

•Solid marketing fundamentals - strong business E2E mindset and passion to build an iconic brand

•Agility and change management due to market, consumer and channel dynamics

•Strong communication skills and collaboration both internally and externally

•Ability to think differently and change status quo