PepsiCo 百事公司 · Marketing

Marketing Manager, VA New /COLD/new platform innovation;市场经理,高价值热冲新品/冷冲/新平台创新

薪资面议  /  上海

今天 11:04 更新

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公司简介

PepsiCo 百事公司

"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"

职位属性

  • 招聘类型:社招
  • 工作性质:全职

职位描述

Consumer understanding:

•Provide strategic insight for innovation by understanding trends, consumer unmet needs, competitor dynamics and customer shopper insight.

Innovation:

•Be responsible for 2-3-year portfolio plan in line with brand strategy

•Develop winning product concepts

•Unlock new package opty, format opty, sensory opty

•Innovation P&L owner to help brand GM& uplifting

•Collaborate with x-functional team and sales team during design stage

任职条件

1.Bachelor’s Degree in marketing or related field

2.Strong track record in leveraging consumer insights to develop and launch new

product innovations

3.Demonstrated success in developing successful local for local product innovation

4.Consumer insights and strategy background preferred

5.Strong cross functional leadership and collaboration skills to work with Global, Region,

Local and MU teams

6.Good nutrition category knowledge preferred

7.Literacy in both spoken & written English