Content EC Assistant Manager
I. Job Responsibilities
1. Content Development
• Content Planning and execution: Responsible for planning, shooting, editing, and publishing short video content, keep improving the quality of video content, and increasing brand exposure and user engagement.
• Influencer Collaboration: Seek out and collaborate with KOLs and KOCs to promote products and increase sales and brand awareness.
• Internal cross-departmental communication：cooperate with marketing to develop Band KOL Matrix and continue to optimize
2. Daily Store Operation Management
• Product Management: Responsible for product listing and delisting, ensuring the accuracy and completeness of product information, optimizing product descriptions and images to enhance product appeal.
• Activity Planning and Execution: Support and develop marketing activity plans for in-store landing
• Data Monitoring and Analysis: Daily monitor store operation data, including traffic, conversion rates, ATV, and ROI, analyze data trends, and provide a basis for operational strategy adjustments.
• Customer Service: Promptly handle customer inquiries and complaints to improve customer satisfaction and loyalty.
• Fan Interaction: Interact with fans on the platform, respond to comments, and enhance fan stickiness.
• Customer Relationship Maintenance: Establish and maintain good relationships with customers, including influencers, suppliers, and other partners.
• DP management
II. Job Requirements
• Minimum 2-year DY Ecommerce operation experience, Candidates with successful operation cases background is preferred
• Proficient in using Douyin's operation tools, and familiar with traffic mechanisms
• Excellent content planning and creation skills, able to produce engaging short video content.
• Strong customer and consumer focus and insight in B2B business is preferred
• Good communication skills and teamwork spirit, able to effectively collaborate with cross functions.
• Quick-learner and devote himself/herself to Douyin with passion for Food
内容电商运营助理经理
这个位置主要是在抖音等内容电商平台，通过原创短视频批量制作的方式，借助DP和内部团队的拍摄合作，寻找平台的小B端餐饮用户的痛点并完成即时转化，
候选人必须要有短视频制作的能力或经验，对抖音电商有大概理解并对2B的餐饮业务感兴趣
一、岗位职责
1内容开发
• 内容规划与执行：负责短视频内容的策划、拍摄、编辑和发布，不断提升视频内容质量，增加品牌曝光度和用户参与度。
• 网红合作：寻找并与KOL/KOC合作，推广产品，提升销量和品牌知名度。
• 内部跨部门沟通：与市场部门合作，发展品牌KOL矩阵，并持续优化。
• DP管理和内部拍摄团队管理协调
2日常店铺运营管理
• 产品管理：负责产品的上架与下架，确保产品信息准确完整，优化产品描述和图片，提升产品吸引力。
• 活动规划与执行：支持并制定店内营销活动策划，实现活动落地。
• 数据监控与分析：日常监控店铺运营数据，包括流量、转化率、平均交易额（ATV）和投资回报率（ROI），分析数据趋势，为运营策略调整提供依据。
• 客户服务：及时处理客户咨询和投诉，提升客户满意度和忠诚度。
• 粉丝互动：在平台上与粉丝互动，回复评论，增强粉丝粘性。
• 客户关系维护：建立并维护与客户（包括达人、供应商和其他合作伙伴）的良好关系。
二、任职要求
• 至少2年抖音电商运营经验，有成功运营案例背景者优先。
• 熟练使用抖音运营工具，熟悉流量分发获取机制。
• 具备出色的内容规划和创作能力，能够制作吸引人的短视频内容。
• 强烈的客户和消费者导向，对B2B业务有深入见解者优先。
• 良好的沟通能力和团队合作精神，能够有效跨部门协作。
• 学习能力强，对抖音充满热情，尤其对食品领域有浓厚兴趣。
