Assistant Portfolio Marketing Manager
Key Responsibilities:
This role will take charge the BB part for a sizable new category, main tasks will incl:
Support LM to build category strategy based on a solid understanding and analysis of the TA and the external market.
Plan and execute integrated brand communication activations independently, incl. yearly communication content building, media/social strategy, digital campaign/offline event etc., to successfully amplify brand image and leading to high-effective sales conversion.
Also need to keep an close eye on market movements, identify new opportunities and challenges, co-op with sales team to deliver quick and effective solutions to boost business growth
Qualifications:
Bachelor's degree and above in Marketing, Business, or a related field.
3-4 years above experience in brand marketing, passionate for food industry
Solid marketing foundation, high-performance driven with strong ownership and agility
Strong communication and interpersonal skills, excellent in project management and execution, embrace challenges and changes
Proficiency in MS