• Understand domestic intimates, underwear, active & outdoor sports market including the latest trends, the changes in consumer needs, recent technologies, and domestic brand players etc.
• Responsible for managing the key brand accounts; fully leverage resources to value sell the tangible/intangible products and services to customers throughout the value chain.
• Work with sales team to develop pull through business plans in related markets and accomplish personal targets on driving the specification and identification growth for domestic business under these categories.
• Develop detailed, executable account plan based on the understanding of the market dynamic and deliver the account plan to hit the specification and sales target.
• Build up relationships with multi-level personnels at brands, especially in the complex organization; influence decision makers, influencers, and transform the initial interest to business deliverables.
• Aligned with business strategy, implementing the local programs with local supply chain from mills to brands and retailers. i.e., the innovation concepts roll out.
• Work closely with the Marketing Communication team for co-brand opportunities and evaluate the economics of the programs to ensure the right ROI. As a result, driving both the specification and identification through co-brand activities.
