E-COMMERCE SALES AND CHANNEL MANAGEMENT
• Achieve sales target by close cooperation with channels and TP/distributor and strive for more resources and traffic.
• Manage campaign phasing and products strategy to achieve operation synergy and sales growth.
• Work closely with cross-function team and TP to enhance synergy and work efficiency.
• Provide analysis and action plans based on KPI relating but not limited to sales performance, traffic, conversion, search, and consumer behavior.
• Optimize daily operations leveraging multiple resources (sales reports, merchandising reports, campaign report, consumer insight …)
E-COMMERCE DAILY OPERATIONS
• Work with TP and optimize store assets including store page, product window picture/PDP/Landing page based on historical performance to increase CTR and consumer journey.
• Update rolling sales forecast by SKU according to product strategy, in particular new launches, samples and promotional items (GWP…) based on stock and sales trend.
• Manage channel stock based on historical performance and business projection on SKU level.
• Responsible for orders and products deliveries to TP/EC platform warehouse.
• Other internal relevant process affairs
CHANNEL PROJECT MANAGEMENT
• Explore business opportunities in B2C channels, such as JD/VIP/Tmall super etc, develop solid plan and objectives.
• Responsible for cooperative campaign/project in JD and VIP, such as channel IP, cross-category campaign etc
• Monitor and track competitors’ campaign and performance on channels, also the platform latest trends, and regularly output with readable reports.
