Offline Retail and digital marketing activations

- Support Line Manager to coordinate and diversify all CRM program initiatives and activities (e.g. member week, lifecycle SMS, WeChat interactions)

- Work closely with brand communication team and Biz team by out-site and in-site CRM campaign to recruit new member and improve existing member convert rate to help achieve sales target.

- Budget/ROI management and KPI management.

CRM planning and management

－ CRM strategy and CRM ecosystem/programs development to active the current consumer base and enlarge high quality TA consumer base growth with high retention rate, to achieve KPI and benefit to sales and business.

－ Operate and optimize membership program to boost repurchase rate, frequency and ARPU.

－ Provide relevant communication content for different target customers via SMS and others based on lifecycle stage.

Database management

- Support business target breakdown through data analysis and campaign optimization.

- Conduct by TA segments and propose solutions to improve KPIs

- Track CRM KPIs (repurchase rate, ARPU, active rate) and provide actionable insight.

- Monitor the consumer behavior change to improve purchase conversion and investment ROI. Explore and find business growth opportunities from consumer data analysis.

CRM reporting

- Preparing regular CRM reports and analyzing the data to amplify members acquisition, conversion, retention, and reactivation.

- CRM programs intelligence collection from competitors for improving and establishing a competitive CRM program.

– Bachelor degree or above. 4-6 years of experience in CRM scope, preferably in beauty industry or from CRM agency.

– Lead brand CRM strategy & activation: own CRM P&L, design and lead omni channel CRM strategy to support brand healthy growth, define and monitor brand CRM KPI in daily/weekly/monthly dimension, generate brand customer profile, lead external CRM vendor to provide CRM report and business insight, own annual CRM communication and activation calendar, plan brand loyalty program.

– CRM working experience in both online and offline is preferred.

– Self driven and solid hands-on CRM skills.

– English as working language and the ability to effectively communicate across function.