1.Tailor execution, validate pilots, and scale innovation to the first wave of Anchor Markets
Bring consumer insights, development and localization concepts to tangible solutions.
2.Move with the agility and ownership of a start-up, while drawing on the full strength, capabilities, and reach of PepsiCo’s global scale.
3.Translate the global Food Ventures strategy into locally relevant initiatives that drive incremental growth.
4.Identify and activate relevant meal occasions in Mexico (ready-to-eat, heat-and-eat, cook solutions).
5.Build brand ecosystems that connect Retail, Away-From-Home (AFH), and Direct-to-Consumer (DTC) channels.
6.Create and scale commercially viable and profitable models in partnership with AFH operators, retailers, and DTC platforms.
7.Explore new monetization opportunities through brand licensing, culinary experiences, and merchandising.
8.Collaborate with R&D teams to develop real food solutions that strengthen brand equity.
Ensure brand consistency across all consumer touch points.
9.Act as a strategic partner to the global Food Ventures team, operating with speed and a test-and-learn mindset.
10.Coordinate cross-functionally with local marketing, sales, insights, and supply chain teams to ensure effective execution.
11.DTC: Create immersive “brand“ markets to drive revenue, amplify the brand positioning, and further build direct relationships with consumers.
12.AFH: partner at scale with street hawkers and street food entrepreneurs to expand brand presence on the streets and accelerate the “green footprint”, enabled through tailored digital solutions and scalable support.
13.Retail: Drive our product extensions into ingredients, meal compliments, and RTC/RTE.
