MAIN PURPOSE

This position will play a critical role in providing strategic direction and support decision making across all Marketing, Communication and Client topics for Cartier China. The Strategic Planning team will act as cell of market & client intelligence, business planning, communication performance monitoring and have the ownership of A&P budget.  The role will oversee a team structured around 3 core pillars:

• The Market & Client insight team who collects and analyses market intel and runs client data analysis and studies to help define global Client strategy.
• The Business Planning team who defines the global MCC activation calendar, is the neutral owner of the A&P budget, monitors communication campaigns and product performance and is responsible for all strategic MCC presentations.
• The Creative Strategic Planning team who leads the development of creative and editorial strategy planning based on MCC calendar.

KEY RESPONSIBILITIES

• Regional MCC Strategy Design & Activation
• Accountable for leading the Cartier China annual Market Action Plan process for MCC department from concept to implementation.
• Partner with the MCC SVP of Cartier China in the development, conceptualization, and formalization of the Client strategy in close collaboration with all internal stakeholders.
• Plays a critical role in defining opportunities for business and brand growth through data-based insights and analysis around market data, sales figures, collections performance, market share, and clients’ behavior.
• Ensure successful design and implementation of key MCC strategies and ensures objectives & KPIs are clearly defined and monitored.
• Articulate and co-construct holistic activations in co-ownership with experts within the organization.
• Oversee Communication budget allocation, coordination, and supervision, in close collaboration with each department stakeholders.
• Ensure campaign ROI measurement and takeaways by partnering with all internal stakeholders locally and globally.
• Build up the MarCom teams’ capabilities pertaining to in-depth data analysis by promoting and implementing new tools and dashboards in a continuous improvement mindset.
• Design and develop a clear, cohesive, and effective communication plan to effectively disseminate the strategy across the organization.
• Lead by example and nurture strong relationships with key stakeholders, acting as a trusted advisor and strategic partner.
• Lead the Strategic Planning team to ensure synergies among processes and ways of working and improve collaboration across all departments.

COMPETENCIES

• Master’s degree in marketing or business administration preferred.
• 15+ years senior executive level experience in a multinational organization.
• Deep understanding of the luxury environment, the client journey and historic brand management.
• Exceptional leadership, interpersonal, analytical, and organizational skills.
• Ability to work strategically and collaboratively across departments.
• Strong ability to see the big picture combined with a pragmatic approach to delivery.
• High level of integrity and reliability with a strong sense of urgency and results-orientation, with a track record for delivering to plan.
• High curiosity and desire to seek out new trends and best practices.
• Digital mindset and ability to encourage others to adapt to new technologies and trends.
• Fluent English proficiency mandatory.